'Brand choice' presentation slideshows

Discrete Choice Modeling

William Greene Stern School of Business New York University. Discrete Choice Modeling. Part 7. Ordered Choices. A Taxonomy of Discrete Outcomes. Types of outcomes Quantitative, ordered, labels Preference ordering: health satisfaction

862 views • 74 slides

897 views • 62 slides

A presentation

574 views • 49 slides

Advertising Media: Planning and Analysis

CHAPTER 11. Advertising Media: Planning and Analysis. Chapter Objectives After reading this chapter you should be able to:. Describe the major factors used in segmenting target audiences for media planning purposes.

1.54k views • 48 slides

AMA Marketing Effectiveness Online Seminar Series

AMA Marketing Effectiveness Online Seminar Series. Marla Chupack American Marketing Association. A wealth of information is available for marketing professionals at www.MarketingPower.com The #1 marketing site on the web. Commonly Asked Questions.

521 views • 40 slides

Dr. Paul Giangrande Oxford Haemophilia & Thrombosis Centre and Nuffield Department of Clinical Medicine University

Bleeding disorders in women. Dr. Paul Giangrande Oxford Haemophilia & Thrombosis Centre and Nuffield Department of Clinical Medicine University of Oxford paul.giangrande@ndm.ox.ac.uk. How to secure early diagnosis and appropriate treatment? . What are the commonest disorders?

638 views • 37 slides

Outline

Outline. Affect Definition of affect Moods and consumer behavior Emotions and consumer behavior Motivation Definition of motivation Direction of behavior toward goals Intensity of goal pursuit and involvement The means-end chain approach to consumer motivation. Affect.

511 views • 26 slides

The (re-)introduction of the electric vehicle Gerry Van Aken

The (re-)introduction of the electric vehicle Gerry Van Aken. Content. Introduction eV Developments LeasePlan Position. Dummy Presentation Date: 15 July 2014 Page: 2.

397 views • 26 slides

Promotional Mix Strategies

Promotional Mix Strategies. Push versus Pull and More. Sales Promotion:. To gain trial among nonusers of a brand/service. To increase repeat purchase and/or multiple purchases. To expand brand usage by suggesting new uses . To defend share against competition .

480 views • 25 slides

FAMILY /GROUP INFLUENCES AND SEGMENTATION

FAMILY /GROUP INFLUENCES AND SEGMENTATION. Family influences Group influences Segmentation Methods Tradeoffs Segmentation in direct marketing. FAMILY INFLUENCES. Types of Households Family Traditional Nuclear Extended Blended Traditional non-family

522 views • 25 slides

Statistics and Data Analysis

351 views • 24 slides

Chapter 6

Chapter 6. How Advertising Works. Learning Objectives. Review consumer behavior Understand the basic human communication process. Learn about what advertising can do to influence consumers at various stages of the process. Your Experiences.

543 views • 21 slides

Regression Models

318 views • 21 slides

Success Strategies in Channel Management

Success Strategies in Channel Management. Channel Implementation Distribution Intensity and Vertical Restraints. Coverage versus Assortment. Issues Regarding Distribution Intensity and Vertical Restraints. Why Downstream Channel Members Dislike Intensive Distribution.

405 views • 12 slides

Customer Relationship Management: A Database Approach

MARK 7397 Spring 2007. Customer Relationship Management: A Database Approach. Class 5. James D. Hess C.T. Bauer Professor of Marketing Science 375H Melcher Hall jhess@uh.edu 713 743-4175. Brand Choice Models What Might Have Happened. time. Regular ABB Service, S. ABB Purchases. X.

250 views • 11 slides

Chapter 14: Group Influences

317 views • 9 slides