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Brand awareness 2 - PowerPoint PPT Presentation

Introduction to Product Management

Professor Carl Mela Marketing 460 Product Management Fuqua School of Business. Brand Management System On Building A Brand Managing Across Brands. Introduction to Product Management. The Ascendance of Branding. Agenda. Course Overview What is a Brand? The Value of Brands

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Brand awareness 2 - PowerPoint PPT Presentation

Introduction to Product Management