'Boston consulting group matrix' presentation slideshows

K 29 Bad 67051 Marketing Management Lecture 5 Product Strategy, Planning, and Development

K 29 Bad 67051 Marketing Management Lecture 5 Product Strategy, Planning, and Development. I. Product Development. A. The development of new products B. The continuous improvement of existing products C. WHY bother?. The Product Life Cycle. Innovate, Redesign. Total Market Sales. D o

748 views • 48 slides

Chapter 2

Chapter 2 Strategic Planning and the Marketing Process Chapter Objectives Distinguish between strategic planning and tactical planning. Explain how marketing plans differ at various levels in an organization. Identify the steps in the marketing planning process.

1.16k views • 47 slides

Competitive advantage

Competitive advantage.

932 views • 37 slides

E*TRADE FINANCIAL CORP.

E*TRADE FINANCIAL CORP. By Louise Philbrick Keith Grant David Guerra. Current Condition Vision and Mission External Factors CPM EFE Internal Factors IFE Analysis Key Ratios SWOT Matrix Space Matrix BCG IE Matrix GSM. Possible Strategies Recommendations Evaluation. Overview.

1.08k views • 29 slides

Marketing Management Of International Trade

Marketing Management Of International Trade. October - December 2011 Ing. Ilona Bergquist, MBA. LESSON 3: INTERNATIONAL MARKETING. Unit 1: Segmentation and positioning Product portfolio planning Segmentation Branding strategies Positioning Unit 2: Applying 4Ps in foreign operations

467 views • 28 slides

Resources, Competences and Strategic Capability

Resources, Competences and Strategic Capability. Learning Outcomes. At the end of this session you should be able to:. Describe the procedure for analysing strategic capability Define unique resources and core competences

345 views • 24 slides

PLANNING AND THE STRATEGIC PLAN

PLANNING AND THE STRATEGIC PLAN. Presentation by: Jennifer Freeman & Carlee Rosenblatt. Topics We Will Cover. Why use a Strategic Plan? Strategic Plan Overview Integrated Planning Structure Planning Cycle Planning Roles Business Mission Developing Long-Range Objectives

492 views • 24 slides

Chapter 9

Chapter 9. Diversification. Beverages. Foods. Snack Foods. Frito-Lay North America Frito-Lay International. Quaker North America. Pepsi-Cola North America Gatorade/Tropicana North America PepsiCo Beverages International. Snack Foods. Frito-Lay North America. Funyuns Sunchips

435 views • 23 slides

Chapter 9

Chapter 9. Diversification. Beverages. Foods. Snack Foods. Frito-Lay North America Frito-Lay International. Quaker North America. Pepsi-Cola North America Gatorade/Tropicana North America PepsiCo Beverages International. Snack Foods. Frito-Lay North America. Funyuns Sunchips

439 views • 23 slides

Business Strategy and Policy

384 views • 22 slides

Developing and Enacting Strategic Marketing Plans

Developing and Enacting Strategic Marketing Plans. Evans & Berman Chapter 3. Chapter Objectives. To define strategic planning and consider its importance for marketing To describe the total quality approach to strategic planning and show its relevance to marketing

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Boston Consulting Group Matrix

Boston Consulting Group Matrix. Boston consulting Matrix. BCG. Example. A visit to a Video Store in 2009 revealed the following New releases such as the Dark Knight seemed to be all rented out. These charged the most rental and took up the most space.

295 views • 4 slides