'Bert update' presentation slideshows

Understanding Google Bert Update & Content Marketing

BERT analyzes search queries rather than the content on a page. In fact, BERT does not change the most fundamental aspect of content marketing, namely that of creating content for users. Rather it focuses more on the context of search queries.Google no longer interprets the words individually. Now with the BERT update, the search engine tries to interpret the entire string of words in the context of each other.

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