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Believable advertising appeal selected - PowerPoint PPT Presentation

MKTG

MKTG. Lamb, Hair, McDaniel 2007-2008. 15. CHAPTER. Advertising and Public Relations. Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker, Texas Christian University. U.S. advertising was almost $300 billion in 2006 In 2005, 32 companies spent over $1 billion each

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597 views • 45 slides

Advertising and Public Relations

Advertising and Public Relations. 13. chapter. Prepared by Deborah Baker Texas Christian University. Learning Objectives. 1. Discuss the effect of advertising on market share and consumers. 2. Identify the major types of advertising.

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669 views • 41 slides

MKTG

MKTG. Lamb, Hair, McDaniel 2008-2009. 15. CHAPTER. Advertising and Public Relations. Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker, Texas Christian University. Learning Outcomes. Discuss the effects of advertising on market share and consumers

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405 views • 40 slides

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Believable advertising appeal selected - PowerPoint PPT Presentation

MKTG

Advertising and Public Relations

MKTG