Bass diffusion model - PowerPoint PPT Presentation

Diffusion Forecasts

Diffusion Forecasts. Diffusion Forecasts. Diffusion Spontaneous spreading of momentum New product entering the market Forecast Estimate of a condition in the future. Diffusion Forecasts. Application to Marketing Predict momentum of products/services in the future More specifically

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The Bass Diffusion Model

The Bass Diffusion Model. There is a pool of M potential adopters Some of them adopt the new product on their own ( innovators ) with probability p Others are imitators , and their adoption probability depends on the imitation rate q multiplied by

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The Bass Diffusion Model

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