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The Creative Side and Message Strategy

The Creative Side and Message Strategy. Part 4: Effective Advertising Messages Chapter 12. Chapter Outline. Chapter Key Points The Art and Science of Creative Advertising Creative Strategy Facets of Creative Strategy Planning and Managing Creative Strategy. Key Points.

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Strategic Planning (Continued)

Strategic Planning (Continued). Lecture 12. Recap. Chapter Key Points Advertising Strategy Basic Strategic Planning Decisions. Chapter Outline. Chapter Key Points Advertising Strategy Basic Strategic Planning Decisions Account Planning: What Is It? Planning for IMC. Budgeting.

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213 views • 13 slides

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Basic strategy decisions - PowerPoint PPT Presentation

The Creative Side and Message Strategy

Strategic Planning (Continued)