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INTERNATIONAL MARKETING MANAGEMENT

INTERNATIONAL MARKETING MANAGEMENT. SESSION 15: DEVELOPING GLOBAL MARKETING STRATEGIES: BROAD-BASED STRATEGIES. 1. BROAD-BASED STRATEGIES. Locally Responsive Strategies. Hybrid Strategies. Globally Coordinated Strategies. e.g. Unilever, Sarah Lee. e.g. P&G. e.g. Akzo-Nobel. Henkel.

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Based alliances - PowerPoint PPT Presentation

INTERNATIONAL MARKETING MANAGEMENT