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Role of Advertising in an IMC Campaign

Role of Advertising in an IMC Campaign. IMCY Award Competition Workshop October 22, 2007 Presenter: Professor Sheila Wexler. Role of Advertising in an IMC Campaign. How do I use advertising to reach a particular target audience? Difference between B2B and B2C audiences.

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B2c audiences - PowerPoint PPT Presentation

Role of Advertising in an IMC Campaign