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Axe effect - PowerPoint PPT Presentation

I bet you know exactly what brand of fast food the arches to the left represents!

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Dove and Axe: Examples of Hypocrisy or Good Marketing?

Dove and Axe: Examples of Hypocrisy or Good Marketing?. Images taken from www.unilever.com. Purpose of Case Study. To Discuss:. How key publics can interpret messages differently. What ethical responsibility, if any, exists for a company to ensure its brands send non-contradictory messages.

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Axe effect - PowerPoint PPT Presentation

I bet you know exactly what brand of fast food the arches to the left represents!

Dove and Axe: Examples of Hypocrisy or Good Marketing?