The case is from Marketing Management Knowledge and Skills Experience Tradition/tutorialoutletdotcom
FOR MORE CLASSES VISIT www.tutorialoutlet.com The case is from Marketing Management Knowledge and Skills, Peter Donnelly 11 ed. MKT 603 Case #3 (Case Study: EMR Innovations) Eric and Mary Reynolds operate an RV (RECREATIONAL VEHICLE) repair shop and are avid RVers themselves. Because of their familiarity with RVs, they have developed the Lock-Awn Anti-Billowing Device, which they believe is a superior alternative to other existing fixes for a common problem with RVs. In addition to the Lock-Awn, they would like to develop and sell other new products that address additional RV problems on a regular basis
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