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MKT 607 GCU WEEK 3 DISCUSSIONS

Just Click on Below Link To Download This Course: URL= https://www.tutorialsexperts.us/product/mkt-607-gcu-week-3-discussions/ MKT607 MKT 607 GCU Module 3 Discussion 1 With respect to the articles assigned and any other articles/research that you are able to draw upon, do marketers have an obligation to avoid marketing to vulnerable consumers as defined by Craig Smith and Cooper-Martin in “Ethics and Target Marketing: the Role of Product Harm and Consumer Vulnerability”? How should businesses handle those deemed to be vulnerable? MKT 607 GCU Module 3 Discussion 2 Do you agree that cohort segmentation is effective in developing communications for various consumer groups? Explain why or why not.

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MKT 607 GCU WEEK 3 DISCUSSIONS

Just Click on Below Link To Download This Course: https://www.tutorialsexperts.us/product/mkt-607-gcu-week-3-discussions/ MKT607 MKT 607 GCU Module 3 Discussion 1 With respect to the articles assigned and any other articles/research that you are able to draw upon, do marketers have an obligation to avoid marketing to vulnerable consumers as defined by Craig Smith and Cooper-Martin in “Ethics and Target Marketing: the Role of Product Harm and Consumer Vulnerability”? How should businesses handle those deemed to be vulnerable?

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17 views • 1 slides

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Articles research - PowerPoint PPT Presentation

MKT 607 GCU WEEK 3 DISCUSSIONS

MKT 607 GCU WEEK 3 DISCUSSIONS