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Approximate price level - PowerPoint PPT Presentation

PRICE

PRICE. Yes, But What Does It Cost?. Price is the value that customers give up or exchange to obtain a desired product Payment may be in the form of money, goods, services, favors, votes or anything else that has value to the other party. Opportunity Costs.

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Pricing

Pricing. Chapter 13. Pricing. Price Barter Price equation. What is Value?. Value= Perceived benefits/price Value-pricing Do higher prices= Better products? Price= Total Revenue- Total Cost. Pricing Process. Identify Pricing Constraints Estimate Demand and Revenue

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Approximate price level - PowerPoint PPT Presentation

PRICE

Pricing