'Alternatives psychological field' presentation slideshows

Consumer Behaviour When What I Think, feel, do and buy depends on who I am (or want to be)

511 views • 39 slides

Chapter 16

Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK. Chapter 16. Consumer Decision Making and Beyond. Levels of Consumer Decision Making. Extensive Problem Solving. Limited Problem Solving. Routine Response Behavior. Models of Consumers: Four Views of Consumer Decision Making.

1.19k views • 36 slides

Introduction: The Impact of the Digital Revolution on Consumer Behavior

Introduction: The Impact of the Digital Revolution on Consumer Behavior. Opening Vignette. Objectives of One-to-One Marketing. To attain customers Sell them more products Make a profit. Digital Revolution in the Marketplace.

722 views • 27 slides