'Aided awareness' presentation slideshows

Strategic Brand Management

1.97k views • 126 slides

Tarang

810 views • 34 slides

389 views • 27 slides

278 views • 27 slides

Types of Marketing Research

Types of Marketing Research. Consumer Research. Consumer Research. Used to determine buying behaviours Results help a marketer to make decisions about the consumer market. Awareness, Attitude, and Usage Studies. AAU for short Unaided awareness

301 views • 15 slides

APN outdoor & KIA RIo

APN outdoor & KIA RIo. Presented by Nathan Shakespeare. 2. Measure brand perception of kia rio in a competitive context. KIA RIo RESEARCH. 1. Measure brand impact of ad recall on awareness and purchase intention. OBJECTIVES. Source: Nielsen. KIA RIo RESEARCH. METHODOLOGY.

304 views • 11 slides