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Chapter 14 Subcultures and Demographics

Chapter 14 Subcultures and Demographics. Consumer Behavior: A Framework John C. Mowen Michael S. Minor. Subcultures vs. demographics Types of U.S. subcultures Baby boomers Changes in U.S. age composition How the elderly process information. The African-American subculture

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Chapter 15

Chapter 15. Age Subcultures. An Age Cohort consists of people of similar ages who have undergone similar experiences. Marketers need to know how to communicate with members of an age group in their own language.

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AGE SUBCULTURES

AGE SUBCULTURES. Chp. 14 with Duane Weaver. Outline. Age and Consumer Identity Teen Values and Tweens Reaching Teens Gen X Baby Boomers Mature Market. Age and Consumer Identity. Age cohort group of consumers same approximate age similar experiences

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Age subcultures - PowerPoint PPT Presentation

Chapter 14 Subcultures and Demographics

Chapter 15

AGE SUBCULTURES