Affective attitudes - PowerPoint PPT Presentation

Multidisciplinarity in Information Behaviour: Expanding Boundaries or Fragmentation of the Field?

Multidisciplinarity in Information Behaviour: Expanding Boundaries or Fragmentation of the Field?. Kendra Albright, Ph.D. School of Library and Information Science University of South Carolina. Presented to Information: Interactions and Impact Robert Gordon University, Aberdeen Scotland

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Chapter 6

Chapter 6. Attitudes Based on Low Consumer Effort. Learning Objectives~ Ch. 6. Outline some issues marketers face in trying to change consumers’ attitudes when processing effort is low. Explain the role of unconscious influences on attitudes and behavior in low-effort situations.

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229 views • 8 slides

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