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Advertising principles - PowerPoint PPT Presentation

Evidence-based Management: An Application to Persuasive Advertising

Evidence-based Management: An Application to Persuasive Advertising. J. Scott Armstrong The Wharton School, University of Pennsylvania armstrong@wharton.upenn.edu; jscottarmstrong.com July 26, 2014 - R8

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Communication & Management Communication

Communication & Management Communication. N4. Mass media and advertising. Module 5. Overview. Propaganda. Manipulative reporting. Main mass media categories. Advertising in the mass media. Communication process and model. Mass media and advertising. Purposes. Criticisms.

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1.53k views • 38 slides

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Advertising principles - PowerPoint PPT Presentation

Evidence-based Management: An Application to Persuasive Advertising

Communication &amp; Management Communication

Communication & Management Communication