'Advertising planning' presentation slideshows

Chapter 8 Marketing and Advertising Planning

932 views • 32 slides

Advertising

Advertising. Advertising. A nonpersonal, paid communication about an organization, product, or idea by an id entified sponser. I t is one of the elements of the promotional mix. Effects of advertising. Idiosyncrasies of pharm advertising.

532 views • 27 slides

E-Marketing and Advertising

E-Marketing and Advertising Chapter 11 E-Marketing The internet represents one component of an overall marketing strategy E-marketing is the utilization of the internet and electronic technologies to assist in the creation, implementation and evaluation of a marketing strategy Related to CRM

687 views • 25 slides

Marketing and Advertising Planning: Top-Down, Bottom-Up, and IMC

Describes the process of marketing and advertising planning. Chapter. Marketing and Advertising Planning: Top-Down, Bottom-Up, and IMC. Chapter 8 Objectives. Explain the role & importance of a marketing plan. Describe how marketing & advertising plans are related.

1.03k views • 25 slides

The Process of Advertising Research

The Process of Advertising Research. Objectives. To review the planning process To understand the role of research in the context of advertising planning. Communications Planning: A Systematic Process. Each step builds the foundation for future decisions

601 views • 22 slides

Research: Gathering Information for Advertising Planning

How advertisers gain information about the marketplace and apply their findings. Chapter. Research: Gathering Information for Advertising Planning. Chapter 7 Objectives. Discuss how research locates market segments and identifies markets. Explain the basic steps in the research process.

503 views • 17 slides