Advertising history - PowerPoint PPT Presentation

Dasar-Dasar Periklanan

Dasar-Dasar Periklanan. A Powerpoint Presentation by Ernst Katoppo. Bagian ke-4. What is advertising? S: 01. Advertising Basics. 3000 BC. 1100 AD. 1700 AD. Anggur, sampling. 5000 years. Advertising Basics. Advertising Basics. Advertising Basics. Advertising Basics.

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Broadcast Advertising

Broadcast Advertising. Advertising Defined. Non-personal Communication Usually paid for By an identified sponsor Persuasive in nature About products, ideas or services Through various media. Advertising in the Marketing Mix. Product Quality, package, appearance, etc. Price

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708 views • 51 slides

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