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Promotion

Promotion. all marketing activities other than personal selling, advertising and public relations, that are used to stimulate consumer purchasing and sales effectiveness. Promotional Mix Promotion Sales Promotion. any form of direct contact occurring between a salesperson and a customer.

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519 views • 26 slides

Beyond the Banner: Teaching Powerful Creative Techniques in Digital Direct Marketing

Beyond the Banner: Teaching Powerful Creative Techniques in Digital Direct Marketing Peter Johnson Pace University, New York Saturday October 17, 2009. Teaching Digital Creative Special Session Agenda. Understanding and defining the digital creative process

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345 views • 16 slides

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Advertising designed - PowerPoint PPT Presentation

Promotion

Beyond the Banner: Teaching Powerful Creative Techniques in Digital Direct Marketing