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Advertising build confidence - PowerPoint PPT Presentation

Integrated Marketing Communications (IMC ): Advertising, Promotion, PR, and Direct MKTG

Dr. Close. Integrated Marketing Communications (IMC ): Advertising, Promotion, PR, and Direct MKTG. "Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does." -- Steuart Henderson Britt. Strategic Goals of Mkt Comm.

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Advertising build confidence - PowerPoint PPT Presentation

Integrated Marketing Communications (IMC ): Advertising, Promotion, PR, and Direct MKTG