Advertisement strategies - PowerPoint PPT Presentation

Chapter 4 Advertisement in Electronic Commerce

Chapter 4 Advertisement in Electronic Commerce. Learning Objectives. Describe the objectives of Web advertisement, its types and characteristics Describe the major advertisement methods used on the Web, ranging from banners to chat rooms Describe various Web advertisement strategies

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E-Commerce

E-Commerce. BBA ( Hons ) 5 th (Advertisement in E-Commerce) Lecture Week 13,14,15 By: Farhan Mir. Learning Objectives. Describe the objectives of Web advertisement, its types and characteristics Describe the major advertisement methods used on the Web, ranging from banners to chat rooms

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408 views • 39 slides

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