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Achieving web presence goals - PowerPoint PPT Presentation

Chapter 3: Selling on the Web: Revenue Models and Building a Web Presence

Chapter 3: Selling on the Web: Revenue Models and Building a Web Presence. Objectives. In this chapter, you will learn about: Revenue models How some companies move from one revenue model to another to achieve success Revenue strategy issues that companies face when selling on the Web

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641 views • 41 slides

Chapter 8

Chapter 8. Strategies for Marketing, Sales, and Promotion. Electronic Commerce. Objectives. Establishing an effective business presence on the Web Web promotion techniques Meeting the needs of web site visitors Web site design usability testing Identifying and reaching customers on the web.

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517 views • 31 slides

Chapter 3

Chapter 3. Selling on the Web: Revenue Models and Building a Web Presence. The Web Catalog Model. The Web catalog model is a revenue model of selling goods and services on the Web that is based on the mail order catalog revenue model.

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444 views • 30 slides

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Achieving web presence goals - PowerPoint PPT Presentation

Chapter 3: Selling on the Web: Revenue Models and Building a Web Presence

Chapter 8

Chapter 3