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Attention and the AC-TEA Model

Attention and the AC-TEA Model. Attention Capture & Transfer by Elements of Advertisements. Erica Jenkins Pei-Chun Chao Han-Ching Cheng CSR 631. Attention : when a person engages in thought (however brief) about a stimulus. AC-TEA model originated from Psychology and Marketing research

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Abrupt stimuli - PowerPoint PPT Presentation

Attention and the AC-TEA Model