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The ROI on Social Media: Why it Pays to Drive Word of Mouth

The ROI on Social Media: Why it Pays to Drive Word of Mouth. Presentation of Findings Aberdeen Group Research April 2009. Rob Burton. 10 Years Strategic Planning and Analytic Systems Master of Science in eCommerce betterlivingthroughanalytics.wordpress.com LinkedIn.com. Show of Hands.

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The ROI on Social Media: Why it Pays to Drive Word of Mouth