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000 media impressions - PowerPoint PPT Presentation

CONSUMER MARKETING

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Background

Background. Mission: Create a campaign that will get people to notice Coke both online and offline. Objectives. Increase consumption over summer. Get people talking about Coke again. consume the product, not just love the brand. Strategy. Execution. Execution. Execution. Results.

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000 media impressions - PowerPoint PPT Presentation

CONSUMER MARKETING

Background