My slide presentation
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Emotional Outreach How to direct your Content Marketing to Effective Branding and SEO
Do you Consider yourself an Emotional Person?
Have you Ever Bought something
Because you Felt you wanted it?
Fact: People don't buy “Better" products
M I L K
M I L K+
Oh my gosh, it’s a New and improved Milk!!!! M I L K+
People don't buy Rationally
People buy Emotionally
Then, they try to Rationalize their Purchases
“Not Guilty!” (Well, so long as it’s your money…)
Fact: Your Article is your Product
Whenever Someone Reads your Article
That person has Bought into your Article’s Title
You have touched Base with that person’s Emotions
Fact: The 2 Second Rule
People move Fast in the Internet
You have around 2 Seconds to Catch their Attention
With your Title
How does all this Relate to SEO?
If No One reads your Stuff
You don’t have User Activity
To actually Read your Stuff
It affects Author Rank
And Dwell Time Metrics
Time on Site
User Activity = SEO++
Plus you get to Attract
Word of Mouth Links
So that’s how it is!
How does this create Effective Branding?
Once you got them Nodding on your Article’s Title
Get them Nodding on your Content
Get them to say “Yes, yes, and yes!” on the things you say
Sooner or Later they’d want to know