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Emotional outreach how to direct your content marketing to effective branding and seo. PowerPoint Presentation
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Emotional outreach how to direct your content marketing to effective branding and seo.

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Emotional outreach how to direct your content marketing to effective branding and seo.
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Emotional outreach how to direct your content marketing to effective branding and seo.

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  1. Emotional Outreach How to direct your Content Marketing to Effective Branding and SEO

  2. Question

  3. Do you Consider yourself an Emotional Person?

  4. Have you Ever Bought something

  5. Because you Felt you wanted it?

  6. Fact: People don't buy “Better" products

  7. M I L K

  8. M I L K+

  9. Oh my gosh, it’s a New and improved Milk!!!! M I L K+

  10. People don't buy Rationally

  11. People buy Emotionally

  12. Logical?

  13. Then, they try to Rationalize their Purchases

  14. “Not Guilty!” (Well, so long as it’s your money…)

  15. Fact: Your Article is your Product

  16. Whenever Someone Reads your Article

  17. It means

  18. That person has Bought into your Article’s Title

  19. Which Means

  20. You have touched Base with that person’s Emotions

  21. Fact: The 2 Second Rule

  22. People move Fast in the Internet

  23. You have around 2 Seconds to Catch their Attention

  24. With your Title

  25. How does all this Relate to SEO?

  26. Easy

  27. If No One reads your Stuff

  28. You don’t have User Activity

  29. Getting People

  30. To actually Read your Stuff

  31. Is Important

  32. It affects Author Rank

  33. And Dwell Time Metrics

  34. Such As

  35. Bounce Rate

  36. Time on Site

  37. Page Views

  38. Social Engagement

  39. User Activity = SEO++

  40. Plus you get to Attract

  41. Word of Mouth Links

  42. So that’s how it is!

  43. How does this create Effective Branding?

  44. Once you got them Nodding on your Article’s Title

  45. Get them Nodding on your Content

  46. Get them to say “Yes, yes, and yes!” on the things you say

  47. Sooner or Later they’d want to know