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Stereotypes in Commercials

Stereotypes in Commercials . Dana Schlosser and Laura Sinopoli CAN463MA April 2 nd , 2013. Background Information. What is your gender?. Do you pay attention to commercials?. Gender Portrayal Balance. Do you think there is a balance in genders seen in commercials?.

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Stereotypes in Commercials

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  1. Stereotypes in Commercials Dana Schlosser and Laura Sinopoli CAN463MA April 2nd, 2013

  2. Background Information What is your gender? Do you pay attention to commercials?

  3. Gender Portrayal Balance Do you think there is a balance in genders seen in commercials? If no, what do you think the ratio between men and women should be?

  4. Are Commercials Sexist?

  5. Who is Targeted by Sexism?

  6. Products That Genders Sell

  7. Endorsements & Buying Behaviour Does the gender of the person endorsing a product effect your purchasing decision? Would you buy a product sold by the opposite gender?

  8. Perceived Gender Roles

  9. Depiction of Women

  10. Other Depiction of Women • Mother (Nurturer) • Bulimic • Low lives • Gold diggers • Independent women • Not like real life

  11. Depiction of Men

  12. Are Advertisements Offending?

  13. Offending Advertisements? • Kinder Surprise for Girls • Diet Commercials • Skinny Wendy • Oreo Commercial

  14. Sexism As a Social Problem

  15. Gender Bias

  16. Stereotyping Gender Roles

  17. Stereotypes in Commericals • Women Belong In The Kitchen • Women Do The Cleaning • Family Travel Together • Men Buy Condoms • Men Do The Yard Work • Men Love Cars • Women Are Concerned With Their Appearance

  18. Change in Gender Roles

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