1 / 27

Sonny Cohen Director of Internet Marketing Strategy Duo Consulting

Sonny Cohen Director of Internet Marketing Strategy Duo Consulting. How many website visitors did you disappoint today?. Build the business case for mobile Understand what a mobile website is Justify budget for the mobile initiative right for your firm. It’s a mobile world.

seamus
Download Presentation

Sonny Cohen Director of Internet Marketing Strategy Duo Consulting

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Sonny Cohen Director of Internet Marketing Strategy Duo Consulting

  2. How many website visitors did you disappoint today?

  3. Build the business case for mobile Understand what a mobile website is Justify budget for the mobile initiative right for your firm

  4. It’s a mobile world In 2011 the number of smartphones sold exceeded the number of PCs Sold

  5. It’s a mobile world In a few years, the number of mobile devices will DWARF the number of PCs

  6. It’s a mobile world • G-20 = major industrial and developing countries Global Internet users will double over the next few years — and most will be mobile

  7. It’s a mobile nation MOBILE PHONES WILL OVERTAKE DESKTOP COMPUTERS AS THE MOST COMMON WEB ACCESS DEVICE IN THE WORLD — GARTNER 113.9 million internet US users – 17%+ from 2011 106.7 million smartphone US users – 18%+ from 2011

  8. It’s a mobile nation

  9. Is it a mobile law firm world? BAKER & MCKENZIE DLA PIPER SKADDEN LATHAM & WATKINS KIRKLAND & ELLIS 55% of the Fortune 500 have mobile “optimized” Website* 28% of the AMLAW 100 offer a Mobile “Enabled” version of their website** *Interactive Advertising Bureau July 2012 **Nancy Slome 1:1 Interactive November 2012

  10. Your firm’s mobile world Are you comfortable with consensus? • Know your Clients • Know your Site Analytics

  11. Mobile Business Case – the Data Desktop vs Mobile Visitors: Current Visits By Mobile Devices 1 Year Visitor Trend Line Bounce Rate Time On Site Pages Visited

  12. Take a Snap Shot of November 2012 10% of visits are mobile Pages visited - 70% of desktop pages visited Visit length - 58% of desktop visit length Bounce rate – 22% higher (bounce rate = only visit 1 page)

  13. What’s the Trend? October, 2011 – 4000 mobile visitors October, 2012 – 6614 mobile visitors 65% Growth in mobile visitors in 12 months ** (overall visitor traffic stable/flat)

  14. So you want a Mobile friendly website? • “Mobile Friendly” Is Not A Development Term • Neither is Mobile Enabled • Neither is Mobile Optimized

  15. Mobile ≠ Smartphone Phones Tablets Game Console E-Reader Car Dashboard TV Appliances Household Windows Bathroom Mirrors

  16. Mobile friendliness Desktop Web Stylesheet Print Stylesheet Understanding Stylesheets & Themes

  17. Mobile friendliness • Your M.Lawfirm.Com** options: • INSUFFICIENT Auto-mobilizers (Google: “mobile website”) • BADWeb stylesheet – static website • OKweb stylesheet – integrated with CMS • GOODcustom theme & web stylesheet – integrated with CMS with mobile content • BESTresponsive design ** m.lawfirm.com is a convention

  18. Mobile friendliness For illustrative purpose only.

  19. Mobile friendliness • STATIC WEBSITE • Easy to build – hard to manage • Tech skills to maintain • INTEGRATED WITH CMS • “Flow” existing content

  20. Mobile friendliness Custom Mobile Style Sheet Integrated with CMS Location Aware

  21. Mobile friendliness • Information Architecture • User Experience

  22. Mobile Really friendly http://www.npr.org/blogs/therecord/ Responsive Design

  23. Mobile Really friendly

  24. Mobile Really friendly • Responsive Design • Content decisions • User experience • Information architecture

  25. Mobile Really Friendly Mobile First is the idea that web sites should first be designed for mobile devices, including only those tasks/items that website visitors use most. Then as screen real estate increases, add in tasks/features as needed based on user priority. Mobile First

  26. Mobile Strategy Apps Email Lawyer Services • Document Assembly • Document Storage/collaboration • Time/Billing Entry Client Intranet

  27. Sonny Cohen Director of Internet Marketing Strategy Duo Consulting Sonny@DuoConsulting.com

More Related