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Oak Park Education Foundation’s Update to District 97 Board. Angie Dodd, Board President Deb Abrahamson, Executive Director Oak Park Education Foundation November 27, 2012. The Oak Park Education Foundation Market Research Project. June 4, 2012. SAMPLE MAKE-UP. Qualitative

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Oak Park Education Foundation’s Update to District 97 Board

Angie Dodd, Board President

Deb Abrahamson, Executive Director

Oak Park Education Foundation

November 27, 2012

sample make up
SAMPLE MAKE-UP
  • Qualitative
    • 2 focus groups: 5 parents and 9 teachers
    • Range for teachers was K-8th
  • Quantitative
    • 152 Parents
    • 60 Teachers
    • Solicited from Oak Park Education Foundation’s lists
high awareness of five program brands by name
High awareness of five program brands by name

*Lower score for Science Alliance may be due to re-branding from Global Village

parents however are more unsure if their child participated in programs
Parents, however, are more unsure if their child participated in programs

Awareness of Brand Programs

Awareness of Child Participation

parents want the same programs delivered to more students vs adding new programs
Parents want the same programs delivered to more students vs adding new programs

38%

62%

* Perhaps due to sentiment parents feel that programs are not equally delivered

knowledge on process to get involved in the programs is low
Knowledge on process to get involved in the programs is low

Survey Question - I clearly understand the process for getting involved in the Oak Park Education Foundation programs.

76%

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Once the program is scheduled for a Classroom, Teachers are Pleased with the Quality of Communication
programs seem to be relatively convenient for teachers with current curriculum
Programs seem to be relatively convenient for teachers with current curriculum
  • Elementary School Teachers
  • Middle School Teachers
    • More difficult in middle school
teachers prefer to have new programs
Teachers Prefer to have new programs

43%

  • May be driven by teachers’ desire to fit into current curriculum.
  • Recommended new programs were writing, health, math, and history
recommended action items
RECOMMENDED ACTION ITEMS

Awareness: 

  • Increase communication to the parents of participating kids
  • Increase visibility at major school events
  • Improve communication to teachers about how they obtain the OPEF programs for their classrooms

Growth:

  • Focus short-term growth efforts on expanding current programs
  • Middle school teachers are the most interested in expanding the scope of OPEF programs
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Oak Park Education Foundation Strategy Map

Vision

Mission

Values

  • OPEF develops and supports programs that:
  • Stimulate each student’s intellect and encourage the
  • development of each child’s potential
  • Involve children in creative and innovative project-
  • based activities
  • Reach the greatest number of D97 students
  • Foster relationships between D97 students, teachers and the greater community
  • Demonstrate that learning is meaningful and enjoyable

Our community is engaged in ensuring that every child who emerges from D97 has the ability, creativity and inspiration to shape the future.

To provide innovative enrichment programs that have the greatest impact on District 97 students.

Market Differentiators

A variety of innovative programs

Relationship with District 97

Access to all Classrooms

Enhancement of the D97 curriculum

Community experts applying knowledge

Strategic Objectives

Provide quality innovative programming that enhances the D97 curriculum

Draw upon skills/talent of the community

Maintain financial sustainability

Have the most impact on the greatest number of D97 students

Ensure continuity and stability in governance and operations

  • Evolve into a governing board
  • Develop an overall business plan
  • Foster innovation
  • Undertake rigorous program evaluation
  • Staff programs with quality volunteers
  • Maintain high rate of volunteer retention
  • Diversify revenue sources
  • Create reserve fund
  • Ensure program availability among all schools
  • Guarantee equitable student participation

Key Performance Indicators

Number of Students Reached

Program Evaluation

Expert Participation

Community Response

Dollars Raised