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Communication Strategies

Communication Strategies. Communicating via Traditional Media (print, tv , radio and online). Securing placements in media outlets, including radio stations, newspapers and magazines, can raise awareness of your program and generate trust in the community and beyond.

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Communication Strategies

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  1. Communication Strategies

  2. Communicating via Traditional Media (print, tv, radio and online) • Securing placements in media outlets, including radio stations, newspapers and magazines, can raise awareness of your program and generate trust in the community and beyond. • The following slides provide steps you can take to communicate via traditional media outlets.

  3. Communicating via Traditional Media (print, tv, radio and online) • Determine your audience and what program messages you want them to hear. • Keep in mind that programs that benefit the community at large and serve the greater good will be of particular interest to reporters. Emphasize these points in your messaging. • Identify target print, television, radio and online outlets. Based on the audience and messages, identify media reporters who would be interested in sharing your story. • Develop relationships with reporters at these target outlets through meet and greets, e-mails and phone calls. • Keep reporters updated throughout the duration of the program, including: • Program launch and one-year anniversary • Local conferences and events • Launch of searchable database of community resources • Program results

  4. Communicating via Traditional Media (print, tv, radio and online) • Create a news hook that can attract media attention for your program, such as an event, program announcement, published research, etc. • Offer spokespeople for reporters to interview. Provide spokespeople with key messages prior to interviews. • Provide photos and videos to media. • Follow up with media after sharing the news with any photos or video that helps bring the story to life. • Provide ongoing updates to media reporters to maintain their interest in the program and encourage future coverage.

  5. Communicating via Social Media • Social media has the power to quickly generate awareness and action among groups of people. • Determine your audience and what social media channels they use. • Based on the audience and appropriate social media channels, establish your own social media channels. • Channels may include: • Facebook -Vimeo • Twitter -Flickr • Instagram -Tumblr • LinkedIn -Vine • YouTube -FourSquare

  6. Communicating via Social Media Steps you can take to communicate via social media for Cities for Life: • Plan and post social media updates (recommend at least 1x/week) around program updates, milestones, events helpful tips, etc. • Re-post or comment on content from other organizations’ social media channels.

  7. Communicating via Social Media Steps you can take to communicate via social media (continued): • Ask partner organizations to follow your program online and link to your website. • Ask Community Action Team members to list program information on their social media channels and link to your searchable database of community resources. • Encourage local participants to use social media to share information about the program and share their experiences.

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