International Tourism. The Tourism Industry. Attractions. C u s t o m e r s. Accommodation. Internal Transport. International Transport. Facilities. Tour Operators. Travel Agents. Incoming Tour Operators ‘Ground-handling agents’. National Tourist Office.
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Incoming Tour Operators
National Tourist Office
Morgan in Theobald(1996) Global Tourism: the next decade BH
after US, Spain, France, Germany, China and Italy in terms of £
lower growth rate than rivals (down 2 since 1998)
after US, Germany and ahead of Japan & France
UK tourist spend abroad has doubled 1991-8
PICTURE OF SENDER
PICTURE OF RECIPIENT
What do the figures show?
‘Your next flight....’
a package holiday 41%
an independent holiday 35%
Business trip 5%
Never flown 19%
Goodbye Airtours, Hello My Travel