1 / 57

Felicity Lau

http://beyonddesign.typepad.com/.a/6a014e87fbd82d970d015390434882970b-800wi. Felicity Lau. People worldwide recognize certain figureheads just by their image. http://laurenzi.net/wp-content/uploads/2011/02/tumblr_lg6rbzCgyf1qzk2apo1_500.gif.

schuyler
Download Presentation

Felicity Lau

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. http://beyonddesign.typepad.com/.a/6a014e87fbd82d970d015390434882970b-800wihttp://beyonddesign.typepad.com/.a/6a014e87fbd82d970d015390434882970b-800wi Felicity Lau

  2. People worldwide recognize certain figureheads just by their image. http://laurenzi.net/wp-content/uploads/2011/02/tumblr_lg6rbzCgyf1qzk2apo1_500.gif

  3. Image acts as a person’s trademark. At times, image also doubles as a statement.

  4. This concept holds true for all industries…

  5. The entertainment industry is no exception.

  6. And within that industry, the music industry relies the most heavily on image.

  7. Regrettably, artists would be nothing without image nowadays.

  8. Image affects artists even before they debut.

  9. Most musicians all have one goal: to make the big time.

  10. To be famous.

  11. Some will do anything to get there.

  12. Even sell their body.

  13. Nowadays, musicians promote themselves through image rather than sound.

  14. Pre-debut Days

  15. Becoming a recognized artist all begins with being noticed, whether it’s by a talent scout or by accumulating a massive fan base.

  16. They have to prove their worth.

  17. One would assume that musicians would be recognized for their music…

  18. However

  19. When sound isn’t good enough…

  20. Image is all you have.

  21. Rie Takagi, a writer for the Daily Yomiuri, states “image is everything for business success in a trend-conscious city.”

  22. Case Study: Korean Pop (K-Pop) http://fc04.deviantart.net/fs70/f/2010/160/2/5/K_POP_Wallpaper__Collage__by_justshocking.jpg

  23. SM Entertainment “80% looks, 20% talent” http://i307.photobucket.com/albums/nn314/hallyuwood/snsd-sm-audition.jpg -ID Concealed

  24. JYP Entertainment More on talent, above-average looks a plus http://www.gokpop.com/i1/news/2/6917-w8yba4xr8w.jpg -ID Concealed

  25. YG Entertainment Mostly talent based, only average look required http://kpoptheworld.files.wordpress.com/2010/12/yg-audition.jpg -ID Concealed

  26. Basic Debut Process • Scouting • Signing contracts

  27. Contracts

  28. Artists sometimes agree to ludicrous terms in their contracts.These terms vary from scheduling to events, but they sometimes deal with image, too. http://s3.amazonaws.com/rapgenius/kawaii-the-little-mermaid-with-ariel-and-ursula-11765-1271691825-24.jpg

  29. Instructions on how to Dress At times, artists are required to act or dress a certain way to uphold a certain image.

  30. Continuing on the topic of the K-pop industry…

  31. Each group has a different image concept in order to stand out. http://static.allkpop.com/wp-content/uploads/2010/10/20101008_girlgroups.jpg

  32. Although there are some outliers, the only thing that really sets these groups apart is their image.

  33. Group concepts (in terms of sound) sometimes overlap, with fast beats and typically cutesy pop lyrics. Having a unique image is the extra push groups need to appeal to fans.

  34. This marketing tactic is extremely effective. Fans would have a hard time keeping track of all the groups otherwise.

  35. Image can help an artist stand out and attract fans. http://1.bp.blogspot.com/-p1OKU2bQi4M/TWRddSBl8bI/AAAAAAAAAzk/stWddaGj0hs/s1600/0074EyeCandyCAD.jpg

  36. However, artists and their management have to be careful about any image changes, as they can hurt the artist’s fanbase as well.

  37. Justin Bieber lost 80,000 fans just because he cut his hair. -Justin Bieber Zone

  38. In the movie, “Gypsy Rose Lee,” the main characters said one thing about the entertainment industry:

  39. “You've gotta have a gimmick.”

  40. Nowadays, this saying is more known as:

  41. “Sex sells.”

  42. According to Drakes in the rightfully-titled article, “It's Not About The Music,”

  43. ''Music, like all media these days, is a business and it's all about sales and targeting your market. It's the old maxim of 'sex sells.' "

  44. Image plays a large role in determining an artist's success level.

  45. In fact, some music genres evolved from this idea of image in the music industry.

  46. Rock and Image According to Dixler, image is especially prevalent in rock because “the music alone cannot convey the rebellion, liberation, ecstasy and group dynamic that is rock.” http://theduellists.altervista.org/joomla/images/stories/rock-in-progress1.jpg

  47. Visual Kei/Visual Rock http://withfriendship.com/images/d/19859/really-amazing-visual-kei.jpg

  48. “In the mid 1990s, visual kei received an increase in popularity throughout Japan, and album sales from visual kei bands started to reach record numbers. The most notable bands to achieve success during this period included X Japan, Glay, and Luna Sea; however, a drastic change in their appearance accompanied their success.” – Wikipedia.org

  49. X-Japan http://www.gibson.com/Files/aaFeaturesImages/x%20japan.jpg http://xjapan.narod.ru/xgallery/xxjapan/xjapan04/xjapan0411.jpg http://upload.wikimedia.org/wikipedia/en/thumb/2/25/Xjapan2010.JPG/300px-Xjapan2010.JPG

  50. GLAY http://4.bp.blogspot.com/_SOB42HhWXNU/SIGvb7YlwNI/AAAAAAAAAHE/KVU6101BNKo/s400/Glay.jpg http://newwaveasiancrave.files.wordpress.com/2010/08/glay.jpg?w=376&h=470

More Related