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COMOX VALLEY ECONOMIC DEVELOPMENT SOCIETY 2018 Spring Update City of Courtenay April 16, 2018

COMOX VALLEY ECONOMIC DEVELOPMENT SOCIETY 2018 Spring Update City of Courtenay April 16, 2018. Small Business Support Agriculture Destination Marketing Communications BC Seafood Festival, Expo & Buyers Mission 2018 Q1 Highlights Economic Development Strategy. 2017 Q4 Highlights.

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COMOX VALLEY ECONOMIC DEVELOPMENT SOCIETY 2018 Spring Update City of Courtenay April 16, 2018

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  1. COMOX VALLEY ECONOMIC DEVELOPMENT SOCIETY 2018 Spring Update City of Courtenay April 16, 2018

  2. Small Business Support • Agriculture • Destination Marketing • Communications • BC Seafood Festival, Expo & Buyers Mission • 2018 Q1 Highlights • Economic Development Strategy 2017 Q4 Highlights

  3. SMALL BUSINESS / CLIENT SERVICES • Total Small Business Reach 823 • Information/Referrals Provided 75 • Individualized Business Plan Assistance 30 • Business Site Visits 43 • Workshops Hosted 16 (325 attendees) • Seafood Expo Registrants 350 • DOWNTOWN INTERACTIVE MAP • Current Opportunities Profiled13 • Developments Highlighted 42 • Unique Pageviews(partial year)935 • WEBSITE UNIQUE PAGEVIEWS • BusinessComoxValley.com7,574 • Events page 1,402 • Resources pages 3,164 • Start a business pages 895 • Contact us/Staff directory page 922 SMALL BUSINESS SUPPORT

  4. Small Scale Food Processors Assoc. • Community Food Analysis Lab • Internship Program – Lab Technician • Canadian Angus Assoc. Annual Conference • Abattoir Training • CV Growers Guide; 100k distribution • Collaboration; • CV & Mid-Isle Farmers Institute • CV Exhibition • CV Farmers Market • CV Agriplex (Multiplex) • Islands Agriculture Show • Small Scale Food Processors Assoc. • BC Angus Association and Canadian Angus Association • BC Cattlemen’s Association • Certified Organic Association of BC AGRICULTURE

  5. 2017 Visitor Centre True Visitors: +8% • 2017 Hotel Tax (MRDT): +14% • Grant and Private Sector Leveraging: $350k+ • WINTERFEST/AWESOME ALL WINTER CAMPAIGN: • Après events presented: 50 • Digital and Social Media Clicks: 71,581 • Unique Page Views: 20,185 • New Social Media Fans/Followers: 1,774 • TV Contest Entries: 9,963 • Jan. MRDT: 4%+ • BC SEAFOOD FESTIVAL: • Digital and Social Media Clicks: 91,148 • Unique Page Views: 159k • New Social Media Fans/Followers: 16k+ • TV Contest Entries: 9,500 • June MRDT: +19% DESTINATION MARKETING

  6. OUTDOOR CAMPAIGN: • Unique Page Views: 27,193 • Digital and Social Media Clicks: 9,848 • New Social Media Fans/Followers: 2,135 • Jul. – Sep. MRDT: +15% • TWO WHEELS / FARM CYCLE TOUR CAMPAIGN: • True Visitor Parties: 2,009 • Digital and Social Media Clicks: 8,700 • New Social Media Fans/Followers: 1,717 • Riders/Cyclists: 800 • MRDT: +46% DESTINATION MARKETING

  7. EARNED MEDIA & Communications Outreach • Earned Media: $1.5m+ • Local Government Presentations: 6 • BUSINESS AND INDUSTRY E-NEWS • New contact added to database 10,900+ • Tourism Industry 8 • Consumer 55 • Expo 19 • Business 16 • SOCIAL MEDIA • Social Media management platform & new user manual implemented • Twitter @ComoxValley followers: 2,232 (+5%) • Twitter @VIVisitorCentre followers: 15,786 (+46%) • Facebook CVEDS followers:1297 (+24%) • Facebook VIVisitorCentre followers: 2006 (+40%) • Instagram new followers 300+ COMMUNICATIONS

  8. FESTIVAL • Friday June 15: • New - Shucked! Canada’s Largest Oyster Bar Happy Hour • Gala Dinner • Saturday June 16 • Expanded - BC Seafood Festival Signature Weekend Day Events • New - Baked n’ Boiled! Kitchen Party Clam Bake • Live! Filberg Park Open-Air Concert  • Sunday June 17 • Bounty! A Brunch Seafood Cook-out • BC Seafood Festival Signature Weekend Day Events • EXPO • June 11 – 12 - Native Sons, Florence Filberg& Sid Theatre venues • Program Partners include; BC Salmon Farmers Association, BC Shellfish Growers Association, Fish Safe BC, Pacific Organic Salmon Association, Excel Career College, Ministry of Jobs, Trade & Technology, Ministry of Agriculture, Bioenterprise BC • International Buyers Reception - June 11 • International Buyers Delegation (est. 30-40) – Producer site tours, meetings and event attendance; June 11-16 BC SEAFOOD FESTIVAL & EXPO

  9. Export Navigator Program Renewed • Online Tech Database Tool Development • BC Seafood Festival, Expo, & Buyers Mission development • All Winter / WinterFest Campaign • Destination BC Cooperative Marketing Collaboration 2018 Q1 Highlights

  10. 5 YEAR ECONOMIC DEVELOPMENT STRATEGY • Process Considerations • Launch process in mid-2018 • Completion by March 31, 2019 • Strong focus on ag, tech & innovation • Definition of economic development • Update Appendix B • High level of collaboration & stakeholder • engagement • Appendix C - Strat Plan Process • Review of governance and further • integration with local government • i.e. new CVRD building ECONOMIC DEVELOPMENT STRATEGY

  11. THANK YOU & QUESTIONS • PRESENTATIONS AND UPDATES • LOCAL GOVERNMENT • April 10, Comox Valley Regional District • April 16, City of Courtenay • May 9, Town of Comox • May 24, CVEDS 2017 AGM – 40 Knots Vineyard and Estate Winery

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