The human brain is programmed to pull disparate bits of information together and to do everything it can to make sense of chaos to create a "whole" that it finds comprehensible. This is the essence of Gestaltism, the need for the brain to fill in blanks in search of solutions. This is a very important concept for communicators, for educators and for marketers to understand and to use in their lives and careers. The video slideshow offers ten organizational patterns that the brain loves because they make it easy to understand anything. These patterns let you more easily communicate with, and persuade, anyone. Information is drawn from the eBook Think Well & Proser, by Steve Bareham, Selkirk College. The book is available at all online eBook retailers.
How ours brains make sense of the world
From the eBook
Think Well & Prosper
by Steve Bareham
Available at all major online eBook sellers
To make sense of our world, the brain takes every possible shortcut to make incoming stimuli conform to known patterns, forms, and knowledge.
Mr. Lightman photo
Let people visualize your points; use photos or graphics
Suggests that the mind/brain function in a holistic manner with self organizing tendencies.
The principle maintains that our eyes see objects in their entirety before perceiving their individual parts.
Present events in logical order, e.g. steps to launch a new PR strategy, or the sequence for a construction project, for e.g.
Construction of the high rise will take place in five stages:
Also used in resumes when applying for jobs
Most business situations have a preferred sequence that you can articulate in writing and speaking
A chronology adds another dimension to a series of events or steps in a sequence.
“We’ll examine how the marketing plan has evolved over the past five years:”
Cover letters and resumes are also chronological when listing work history
Any time you use time in a sequence, you use a chronological pattern
Applies meaningful labels for logical topics and subtopics. For e.g.
In today’s talk, we will cover four topics relevant to sales success:
Identify a problem to focus people, explain the symptoms and consequences, and follow with proposed solutions. Brains love solutions:
“Revenue at our resort is down 30% this year. I’ve identified three key causes and I believe I have solutions to turn the situation around.”
Get people to evaluate alternatives by calling attention to differences and similarities:
“In this report, we examine what other organizations have experienced when using internal staff expertise versus contracting outside consultants for projects. We’ll analyze how each approach stacks up?”
Standard journalistic questions referred to by author Rudyard Kipling as his “best friends”: who, what, why, where, when, & how
“A White Rock man sustained deep bites, and his Labrador dog is also being treated for numerous bites, after a rabid pit-bull attacked them at Coles Bay Park Saturday.”
State a problem and propose several solutions. Then, explain why each of the proposed solutions is not satisfactory EXCEPT the one you want. Finally, give reasons for adopting the solution that remains.
“The problem is terrorists. We could leave them alone, try to negotiate with nations that harbor them, or we could go after them. Let’s examine each option…”
Help people understand your message by using language that evokes strong images:
“Hailstones leapt from the pavement like maggots frying in hot grease.”