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United Airlines Case Analysis. BSAD 449 – Professor Muss May 9, 2006 by Renee Graham, Tamar Ferguson, Hope Halberg Jessica Powers, and Laura Rickard. Summary Overview. Introduction Industry Analysis Company Analysis Competition Problems Recommendations Conclusion. Demographic

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united airlines case analysis

United Airlines Case Analysis

BSAD 449 – Professor Muss

May 9, 2006

by

Renee Graham, Tamar Ferguson, Hope Halberg Jessica Powers, and Laura Rickard

summary overview
Summary Overview
  • Introduction
  • Industry Analysis
  • Company Analysis
  • Competition
  • Problems
  • Recommendations
  • Conclusion
general environment and trends
Demographic

Economic

Political/Legal

Sociocultural

Technological

Global

General Environment and Trends
general environment and trends4
General Environment and Trends
  • Industry
    • Low-Margin
    • Capital-intensive
  • Cost components
    • Labor
    • Fuel Costs
  • Unions
  • Price Competition
general environment and trends5
General Environment and Trends
  • Techonology-
  • Internet
  • Decrease of customer loyalty
  • Global Trends
  • -1992 Strategic alliance with Air Canada
  • -1997 Star Alliance
general environment and trends6
General Environment and Trends
  • Sociocultural Trends-
  • -September 11, 2001
  • - United Airlines Response
  • Political/ Legal
  • -1978 Deregulation
  • -Air Transportation Safety and System Stabilization Act
  • -Emergency Aid Loans
general environment and trends7
General Environment and Trends
  • Opportunities for continued success
slide8
The deregulation act of 1978
  • Market size
  • The point-to-point system
  • Hub-and-spoke system
  • Alliances
  • Rolling hub system
slide11

JetBlue

UAL

Japan

High

S

E

C

U

R

I

T

Y

Low

SW

DAL

Lufthansa

Ryanair

AMR

CAL

High Medium Low

Cost to Consumers

tangible and intangible resources
Tangible and Intangible Resources
  • Value
    • Price
  • Tangible
  • Intangible
  • Brand Loyalty
  • Frequent Flyer
differentiation
Differentiation
  • Market Share
    • Point-to-Point
  • No Change
  • Competition Strategy
  • Delta
recommendations
Recommendations
  • Liquidation
    • $72 Million Cut
    • $500 Million in Future
    • $572 Million in Cost Reduction
  • Continue Strategies
  • Changing System
    • American Airlines
    • Long-term Contracts