Haunted Attractions Marketing Success Case Studies

1. Haunted Houses • Witch’s Woods, Boston • 397 unique branding impressions were delivered through 3,718 entries into Witch’s Woods sweepstakes promotion • 8,055 correct responses – the number of times listeners not only visited Witch’s Woods website, but correctly answered questions about Witch’s Wood’s attractions • 20,599 visits to Witch’s Woods website generated through a featured site listing • 1,150 special offers were downloaded for Witch’s Wood’s attraction • Marlborough Valley Corn Maze, Philadelphia • 2,770 correct responses – the number of times listeners not only visited Marlborough Valley’s website, but correctly answered questions about Marlborough Valley’s attractions • 527 special offers were downloaded for Marlborough Valley Corn Maze • 7 code redemptions were received for Marlborough Valley corn Maze • Scream At The Beach, Portland • 2,069 listeners completed a custom survey for Scream At the Beach, generating 430 direct mail prospects • 3,623 correct responses – the number of times listeners not only visited Scream’s website, but correctly answered questions about Scream’s attractions • 653 special offers were downloaded for Scream At The Beach • 425 listeners requested to be added to Scream’s direct mail list • Screams Halloween Park, Dallas • 5,454 correct responses – the number of times listeners not only visited Scream Halloween Park’s website, but correctly answered questions about Scream Halloween Park’s attractions • 983 special offers were downloaded for Screams Halloween park • 272 listeners requested to be added to Scream Halloween park’s direct mail list