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Navigating Budget Cuts: Effective Strategies for DMOs and Tourism Funding

This guide addresses the challenges faced by Destination Marketing Organizations (DMOs) when budgets shrink or bed tax funding is diminished. President and CEO Janice W. Marshall shares actionable strategies, emphasizing the importance of diversifying revenue through higher membership dues, sponsorship sales, and advertising. It advocates for proactive political engagement to highlight tourism's economic contributions and to unify community stakeholders around common goals. Understanding the differing objectives of local development groups and employing effective public relations can empower DMOs to maintain influence and funding in economic downturns.

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Navigating Budget Cuts: Effective Strategies for DMOs and Tourism Funding

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  1. DMOs & Single Source Funding What to do when your budget shrinks or your bed tax funding is “pulled.” Janice W. Marshall President & CEO Macon-Bibb County CVB

  2. Retire! ! !

  3. Shrinking Budget—Supplement Bed Tax Revenues Higher Membership Dues Gift Shop Revenues: Clayton County Sponsorship Sales: Delegate Bags Advertising Sales: Brochures, Web Banner Ads Grants—Corporate, Foundation, Government

  4. When Bed Tax Funding is Pulled—It’s too late The Best Offense is a Good Defense! Become an Effective Politician Tourism is Economic Development Tourism expenditures contribute to local tax coffers—present that check to government officials once a year! Tourism generates Jobs Do the research and show the ROI—include initiatives, awards, recognition in your PR campaigns Tourism Officials need to be seen as Power Players

  5. The Best Offense is a Good Defense! Point out Differing Objectives of DMO &: The Chamber of Commerce Downtown Development Groups Economic & Community Development Groups

  6. The Best Offense is a Good Defense! DMO Board of Directors 2/3 Travel Industry Leaders 1/3 Community Power Players who will advocate FOR the DMO (not just use their positions to get preferential treatment)

  7. The Best Offense is a Good Defense! • Above Marketing, • DMO Presidents need to be • goodpoliticians.

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