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Researcher to Policy-Maker: Come in Please… National Network of Public Health Institutes May 16, 2003 Kansas Health Institute 212 SW Eighth Avenue, Suite 300 Topeka, Kansas 66603-3936 Phone (785) 233-5443 Fax (785) 233-1168 www.khi.org. Vision.
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Researcher to Policy-Maker: Come in Please… National Network of Public Health Institutes May 16, 2003 Kansas Health Institute 212 SW Eighth Avenue, Suite 300 Topeka, Kansas 66603-3936 Phone (785) 233-5443 Fax (785) 233-1168 www.khi.org
Vision Healthier Kansans through informed decisions
Mission To conduct research and policy analysis on issues that affect the health of Kansans and to communicate that information so that informed decisions can be made which optimize our health
KHI Areas of Focus • Public health • Health care financing and organization • Vulnerable populations
KHI Activities • Research • Policy analysis • Evaluation and monitoring • Data development • Workshops and meetings • Strategic communication??
KHI “Branding” • Relevant to Kansas policy-makers • High quality work • On their timeline • Objective approach to issues • Non-partisan, non-political • No vested interest in issues • Differentiate KHI from lobbyists and associations
Steps in Strategic Communication • What do we believe about ourselves? • What do we say about ourselves (and how do we deliver those messages)? • How do others perceive those messages, and in turn, our organization?
Tactics Message Development Audience Identification & Research
How Do You Pay For It? • Specific grant funding for communication activities • Budget communication costs into individual projects • Build into overhead rate • Core funding
KHI Communication Activities • Health Policy Forums • Health Policy Brown Bag Lunches • Ad hoc work with legislature (on request) • Kansas Health Policy Summit • Personal interactions at multiple levels • Reports and briefs • Quarterly newsletter • Website
Survey of Policy-Makers • State legislators and county commissioners • To determine: • Knowledge and attitudes about public health • Sources and methods of information receiving • From whom? • How preferred? • Public health information needs
Survey of Policy-Makers (cont.) • State legislators • 70% response rate (116/165) • County commissioners • 80% response rate (268/334) • CATI-administered telephone survey • December 2002 through February 2003
Agreement with Various Statements Relating to Public Health: Legislators
Public Health Defined: Commissioners Gov. health care services for poor All health care services Activities that promote health and prevent disease in population
Top Six Public Health Activities Perceived to be Important by Legislators • Preventing epidemics and the spread of disease • Providing immunizations to children • Providing health care services to poor children • Inspecting hospitals and nursing facilities • Bioterrorism response • Enforcing clean water regulations
Preferred Ways to Receive Information(average score on 1-10 scale)
Length of Written Information “Ideal length of written materials you read to help you make policy decisions” (Legislators)
Adequacy of Available Information “In making policy decisions, would you say you have enough reliable information on public health never, sometimes, usually, or always?”(Legislators)
Summary • Two out of three legislators and commissioners understand the primary functions and focus of public health. • Legislators receive information most commonly from legislative staff, KDHE, and advocacy groups and lobbyists. • Fewer than 30% of legislators rely on researchers for information. • The most preferred method of obtaining information is 1:1 conversations with informed individuals.
Next Steps • Data will be further analyzed to see if responses vary among respondents according to demographic characteristics. • Focus groups to follow up selected issues • Results will be used in KHI’s strategic communications planning.
Kansas Health Institute Healthier Kansans through informed decisions