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Test Slide adjust data projector settings. THE TRIPLE BOTTOM-LINE. A PATH. to Sustainability. Mark Erba. SUSTAINABLE DEVELOPMENT. Growth that meets economic, social, and environmental needs without compromising the future of any one of them. WORLD RESOURCES INSTITUTE.
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THE TRIPLE BOTTOM-LINE A PATH to Sustainability Mark Erba
SUSTAINABLE DEVELOPMENT Growththat meets economic, social, and environmental needs without compromising the future of any one of them. WORLD RESOURCES INSTITUTE
A VISION FOR A SUSTAINABLE FUTURE S O C I A L “TRIPLE BOTTOM-LINE” ECONOMIC John Elkington ENVIRONMENTAL
THE TRIPLE BOTTOM-LINE Sixty Percentof the Fortune 500 companies within the next few years will expand their strategic goals to reflect Triple Bottom-Line issues
THE TRIPLE BOTTOM-LINE A survey by consulting firm Arthur D. Little: 83% of global business leaders believe they can deliver significant business value by implementing sustainable development strategy and operations.
THE TRIPLE BOTTOM-LINE The Economistmagazine cites environmental issues as one of the most important of this century.
? Whatare the challenges we face THE TRIPLE BOTTOM-LINE
“The earth belongs to the living… No generation can contract more debts than may be paid during the course of its own existence.” Thomas Jefferson in a letter to James Madison, 1789
India/1Acre Netherlands/8Acres U.S./12.2Acres THE TRIPLE BOTTOM-LINE Ecological Footprint Source: Donella Meadows
THE TRIPLE BOTTOM-LINE Howdoes this impact Building Design and Management?
“Indoor Air Quality in the workplace is among the top five public health hazards.” U.S. Environmental Protection Agency
Commercial buildings create almost 20% of Greenhouse gases in the US.
The building industry is one of the largest consumers of virgin materials.
OPPORTUNITIES “Almost 80 percent of all the buildings standing 20 years from now have yet to be built.” Watts Wacker Futurist
Redefining the Corporate LandscapeA New Model for CorporateSuccess
VERIZON COMMUNICATIONS “Our corporate reputation, specifically our emphasis on environmental issues, has been vital to our ability to attract and retain the best people. When environmental practices become part of a corporation’s code of conduct, it attracts customers to the company and employees to its jobs.” Larry Babbio Vice Chairman and President
PROCTOR & GAMBLE “Sustainable development is not only becoming an important public policy issue, it is becoming a significant business opportunity.” George D. Carpenter Director Corporate Sustainable Development
HOME DEPOT “As we approach the 21st century, we realize how vitally important it is to conserve our environment.” Arthur Blank CEO
PLANET GSA (U.S. GENERAL SERVICES ADMINISTRATION) “With GSA purchasing more than $50 billion in goods and services each year, it’s easy to see how significant the impact that “greening” GSA can be. We’re a big buyer. We know that when we say ‘this would be a good thing to do,’ it matters to someone who is trying to make a profit.” Dave Barram GSA Administrator
FORD MOTOR COMPANY “We are changing the definition of an industrial company. Our social obligation is much bigger than just supporting worthy causes. The responsibility to consumers – and to society – of a company our size is defined in very broad terms. It includes anything that impacts people and the quality of their lives. A favorite example of mine is the environment.” William Clay Ford, Jr. Chairman
ROY LEE WALKER ELEMENTARY SCHOOL “We believe that building this new school based on sustainable principles is not only the right thing to do, but it will also lead to a better learning atmosphere for our children.” Wyndol Fry Director of Facilities McKinney, TX Independent School District
BRISTOL-MYERS SQUIBB “We report our progress toward identifying, understanding, and managing the sustainability issues that impact our company and the community at large.” www.bristolmyers.com
THE TRIPLE BOTTOM-LINE A Catalyst for Eco-Innovation
Mining Buildings for R E S O U R C E S Instead of the Earth
THE TRIPLE BOTTOM-LINE A Catalyst for Eco-Efficiency
ENVIRONMENTAL METRICS 100% 80% 60% 40% 20% 0% 100% 80% 60% 40% 20% 0% Green House Gas Emissions (lbs/yd2 ) Energy Usage (mmBTU/yd2 ) Water Usage (gal/yd2 ) Waste (lbs/yd2 ) Air Emissions (lbs/yd2 ) Production (yds2) 2000 1993
THE TRIPLE BOTTOM-LINE A Catalyst for Social Equity
Environment today is where the Internet was four years ago – on the edge of a infinite paradigm shift.
“The best way to eat an elephant is one bite at a time.” MARK TWAIN
Y O U have an opportunity to M A K E A D I F F E R E N C E
Question 1 A client or colleague has requested that you incorporate a product that is clearly not "green" — not contributing to the overall health of the environment. This product is readily available and within the client's budget, while finding its environmentally friendly counterpart will take additional time and research and you are concerned about deadlines and dollars. What are your options?
Question 2 We often talk about a "path to sustainability" as shared among design and facilities professionals, clients, and manufacturers. What is the "fork in the road" to incorporating sustainable design — what is the critical juncture in "going green?" Of these three groups, who reaches and negotiates the fork first and why? What is the fork?
Question 3 Sustainability. Environmentally friendly. Green. Ecologically responsible. Within the realm of professionals whose work directly impacts the built environment, these terms have come to mean many things to a diverse audience. What is your definition of sustainable design? How has sustainable design become increasingly relevant to your practice or specialty area in the last one to three years?
Question 4 List at least five potential factors that could be deterrents in achieving both sustainable design and design excellence. Briefly comment on viable solutions or alternatives.
Question 5 What support or tools (e.g., CEUs, customer service "green" desks) would be most useful to design professionals in supporting their efforts in creating an environmentally responsible practice? How can manufacturers specifically contribute to the effort?
Question 6 The triple bottom-line equals social equity, economic performance and environmental responsibility. This concept has been defined as a blueprint for becoming truly sustainable. How does this apply to design professionals? How does this apply to manufacturers?