Dissertation Studies. Qualitative Data Analysis. What is Qualitative Analysis?. provides analytic tools for handling masses of raw data allows researcher to be systematic and creative simultaneously helps to consider alternative meanings of phenomena
Qualitative Data Analysis
The key idea is that as new ideas emerge there is a need to reassess the old information
1. Describe your respondents
Four of the interviewees were the executive officer of the organisation and the remainder were volunteers who held positions on the board of directors of various organisations. Most were in their mid forties or early fifties.
2. Report the Major/Minor Themes
Figure 1: Exploration of the Motivation Theme
The first area of potential difference between volunteers and paid staff was the mission of the organisation. The volunteers in this study suggested that the rationale of the existence of the organisation (the mission) was threefold. Firstly, there was a set of ideals that underpinned the creation of the organisation. For example, one interviewee remarked, “We went back to the articles of association and [asked] what was the type of things our founders said we ought to be doing (VOL-1)” and another commented that, “We can run virtually any activity as long as it follows the principles of the [organisation's] mission (VOL-2)”.
I believe that the members are the organisation. If you said, what is the [name of organisation] or if you take out the members we are nothing. As soon as you take the members out there is nothing left - just 34 buildings (VOL-1).
One of the things that I've wrestled with is “Why is this gym a [name of organisation] programme? What is the difference? (VOL-2).
In practice, these two mission perspectives can be the source of conflict; for example, one executive officer recounted the following incidents.
I was writing this bit on professional development, maintaining the professional development of staff in the office, and she [board of director] has written in it, maintaining professional development of staff and board members. You don't normally get that outside the organisation. You are not here to develop board members as well [laugh] (EO-2).
This was clearly the "existential quandary" outlined by Wood (1989) and as these interviews highlighted, differences in the perception of mission have the potential to lead to conflicts in VSOs. Etherington (see Harris, 2000) argues that the lack of clarity concerning an organisation's mission is one of the greatest issues challenging the management and leadership of nonprofit organisations today. The mission reflects the organisation's philosophy and influences all other aspects of the organisation such as the allocation of resources, structure and recruitment of volunteer and employees. A good mission contains not only the reason for the organisation’s existence and the benchmarks to measure performance but also the values and processes the organisations wishes to embody in achieving its performance (Brooks, 2002; Etzioni, 1964; Stone, 1991).
-units of analysis