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Objective

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  1. Objective • Increase uptake of voluntary counseling and HIV testing in all Chan Troi Moi sites in 6 provinces • Increase awareness of National Testing Month promotion • Promote Chan Troi Moi sites – high quality, availability etc. • Support government partners in promoting VCT through existing networks

  2. Comprehensive Communication Plan • Television Programs – Integrated messages within 2 popular comedy shows (Cuoi Chut Choi) • Print media – advertisements in 2 popular newspapers (An Ninh Thu Do & Thanh Nien) • PR promotion – 29 articles on VCT and National Testing month in major newspapers • Web-based advertising – Electronic banners in popular websites (yahoo messenger, vnexpress.net, 24h.com.vn, www.vnn.vn) • Ground level presence – banners, posters, and flyers, street based in & around high risk areas • Information booths – in key locations and VAAC exhibition • 28 Small Events – in and around high risk areas

  3. Focused Messaging • National Testing Month – all communication materials highlight Chan Troi Moi sites and testing month promotion • Theme – “Share hope, protect happiness” (Chia se niem tin, Giu gin hanh phuc) • New materials for promoting testing month along with existing Chan Troi Moi materials (posters, marketing cards, leaflets etc.)

  4. Web Ads Results 3,616 clicks on 24h.com.vn website ad 5,132 clicks on VNExpress.Net website ad 4,748 clicks on VNN.Vn website ad Over 40,000 clicks on Yahoo Messenger ad

  5. Small Events • Objective is to raise awareness of national testing month & location of Chan Troi Moi sites • 28 events planned during Dec • Every weekend • 16 planned in HCMC and 12 in Hanoi • Based on mapping of high risk spots & VCT site locations • Include combination of VCT promotion & entertainment activities – to attract large numbers of the target groups • Campaign materials – flyers, brochures/leaflets & marketing cards will be distributed

  6. Small event’s structure • Introduction • Crowd puller: Entertainment programs • Games: Q&A, Quiz to win prize • Topic on VCT • Information about VCT • Benefits of going to VCT • VCT location • VCT process • Q&A for participants • Games • Entertainment programs

  7. Games and Comedy • Game 1: HIV and VCT quiz • Game 2: Spinning the wheel game for VCT information • Game 3: Watch some short HIV movie with key messages in each movie • Player have to answer some questions about health issues, HIV/AIDS knowledge, VCT knowledge and all the understanding of risky behaviors. If they answer correctly, they will reach 1 promotional gift. Promotional gifts can be VCT key chain, T-shirt or Jackets. • Circus and magic programs • -From 3 to 4 magic games to attract the attention and sustain the interest of the crowd

  8. Small Events: Quang Trung, HCMC

  9. Small Events: Gia Dinh Park, HCMC

  10. Support to PACs • Provide campaign materials (posters, brochures, marketing cards to PEs for distribution among high risk groups – IDUs, SWs, MSM • National HIV Testing month uniforms & promotional items for all PEs • PSI’s IPC teams will also promote national testing month among male clients of SWs in entertainment establishment settings • Support WAD activities for each PAC in 6 provinces

  11. IEC Materials and Promotional Items

  12. Results: Increase in client update

  13. Thank you!