slide1
Download
Skip this Video
Download Presentation
Why a dvertise in newsbrands ?

Loading in 2 Seconds...

play fullscreen
1 / 11

Why a dvertise in newsbrands ? - PowerPoint PPT Presentation


  • 199 Views
  • Uploaded on

Why a dvertise in newsbrands ?. Newsbrands have always had scale and the ability to deliver large audiences; and in a multi-platform world this scale and reach is growing. Newsbrands reach more than. 80\%. of the population each month. that's an audience of 40+ million.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Why a dvertise in newsbrands ?' - sasha


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1
Why

advertise in

newsbrands?

slide2
Newsbrands have always had

scale and the ability to deliver large

audiences; and in a multi-platform

world this scale and reach is growing.

Newsbrands reach more than

80%

of the population each month

that's an audience of

40+ million

slide3
... and not only are more people reading

newsbrands, they are spending

more time with them.

6.5

hours a week

slide5
BUT

did you know that in a week

newsbrands reach nearly

6 million

morewomenthan magazines do?

and more than

80%

of 16-34s read a newsbrand each month

slide6
Newsbrands engage the

heart as well as the head.

People choose THEIR newsbrand for a

multitude of reasons and those reasons tend to be emotional ones... it reflects their views, passions and interests.

ENGAGEMENT = a powerful force in advertising

slide7
Newsbrands persuade people to

BUY

According to the 2014 Ebiquity study 

'Payback 4' the average profit return 

on investment for press is £1.48 for

every £1 spent...

and according to a BrandScience study

for Microsoft this increases to a massive

£6.41 for retailers.

slide8
The scale, reach and power of

newsbrands amplifies the effects of other

media, effectively supercharging them.

A campaign that features

TV + newsbrandssees

an average increase of

48%

in the number of people agreeing

that advertising 'gives me a reason

to go out and buy' versus TV alone.

slide9
Papers aren't

just paper anymore

Newsbrands include paper, tablet, mobile and online...

slide10
So from...

augmented reality

thermal ink

video

apps

slide11
the opportunities to innovate and engage

a newsbrand audience are boundless.