S/ASH Lance Loomis BADM 1103 10 A.M
Quick Overview • S/ash is a work-out facility that offers many different features • S/ash is one of the few 24-hour work-out facilities in the nation • Local facility aimed to help the community
The Objectives and Keys to Success • • To create an environment to make losing weight enjoyable. • • To get 500 memberships the first year • • To get 2000 memberships in three years • • Expand the facility over time to accommodate new features • • To have fun • • To not only have a striving gym membership program, but have the same results in the dance studio • • Having highly trained management and personal trainers to fit everyone’s need • • Advertising the company locally by Internet, radio, and television • • To make everyone feel safe while in the gym, making it safe to workout.
Marketing Strategy and Target • • The target audience is every age. We will be offering little league play. • • Having sign-up bonuses such as Free T-Shirt with a sign-up, Buy one get one free on some memberships. • • Sending text messages to members with promotional information with a chance for them to get money back on there next membership.
Facility Features • 24-hour work-out gym • Dance Studio • 2 basketball courts with leagues • An Olympic size swimming pool • A nutrition bar to feed your needs • T-shirt/Jersey Design for you league team • An All-Star Management
Where are we getting this money? • Loans • Investors • Your membership
Management Team • General Manager – Lance Loomis • Senior Manager – Marsha Shuffield • Department Managers: • Roxanne Nyugen – Graphic Design • Andy Nhin – FABO (Food and Beverage) • Victor Driver – Dance and HR (Human Relations)
That’s All • Any Questions?