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Creating Technologies We Really Want. Ian Pearson & the Copenhagen Institute for Futures Studies. Technology - what do we really want?. Technology - does it serve our goals?. Program :. 09.30 - 10.00 Welcome and introduction 10.00 - 11.00 Ethical implications of new technologies

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Presentation Transcript
slide1
Creating Technologies We Really Want

Ian Pearson &

the Copenhagen Institute for Futures Studies

slide2
Technology -

what do we really want?

Technology -

does it serve our goals?

slide3
Program:

09.30 - 10.00 Welcome and introduction

10.00 - 11.00 Ethical implications of new technologies

w./ Ian Pearson, BT

11.00 - 11.15 C O F F E E B R E A K

11.15 - 12.00 Mastering true value creation

w./ Anne Skare Nielsen, CIFS

12.00 - 12.45 L U N C H B R E A K

12.45 - 13.15 Discussion with Ian Pearson and Anne S

13.15 - 13.45 Topics of the Future

w./ Henrik Kristensen, CIFS

13.45 - 14.00 Wrap-up and goodbye

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Technological determinism

or

social construction

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History is littered with obsolete, forgotten and disregarded technologies and products

They did not represent true value

or something better came on the market

”Better” is a reflection of our values

slide6
The 4 steps of value creation

Meaning

Solution

Product

Technology

slide7
The 4 steps of value creation

Meaning

Solution

Product

Technology

slide8
The 4 steps of value creation

Meaning

Solution

Product

Technology

slide9
The 4 steps of value creation

Meaning

Solution

Product

Technology

slide10
The 4 steps of value creation

Meaning

Solution

Product

Technology

slide11
It is easy to make new products out of technologies, it is much harder to create sensibel solutions to meaningful problems
slide13
”Give a boy a hammer and everything he encounters will need pounding”.

Kaplan’s Law of the Instrument

slide15
What we thought was important

- Easy cleaning

What turned out to be important

- The exciting story

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