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Blogging 101

Blogging 101

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Blogging 101

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  1. Blogging 101

  2. Online: Content is King • Make that REMARKABLE content!  • Content that adds value for your site visitors • Content that warrants links from other sites • Content that is worth sharing in social media • Content that has variety: articles, videos, photos, podcasts, infographics • As a website owner, you are one half marketer and one half publisher • Blogging is a great way to add quality content to site

  3. Benefits of Blogging • Each post counts as a new page in Google • Google LOVES continually added fresh content • More pages means more credibility = increase SERPs • Can establish you/company as a thought leader • Gives visitors a way to converse through comments • Build trust and rapport with your readers • Draw more links from other sites that static pages

  4. Do Not Use a Free Bloggng Platform • Do NOT use a free platform blog with subdomain • _______.wordpress.com • _______.blogger.com • _______.typepad.com • You do not have true “ownership” of your blog • You build authority for the main domain, not your own blog • If you want to move your blog later, can be very difficult to do so

  5. Why WordPress.org • Gives you TOTAL control over your blog • Ideally, incorporate your blog into your website • _____.yourdomain.com – or – yourdomain.com/______ • Does require self-hosting • Your own domain (roughly $8 - $15 per year) • Your own hosting (less than $10 per month) • WordPress.org very popular (25% all new sites) • Exceptional flexibility (plugins, widgets, etc) • Content management system is easy for clients • Easy to find support

  6. Blog Post Best Practices • Blogs 250+ words – 300-600 words ideal • Select a keyword and write around it – then use SEO • Select a great title (and include your keyword) • Incorporate other media: photos, videos, audio, etc • Stick to your topic • Blog at least once per week (more is better) • Blog once per day and get twice the results • Always be thinking of new topics (keep notes!) • Find more in the two assigned extra readings

  7. Blogging – Ideas for Content • Follow others you respect (blogs, social, etc) • Search Google or Bing (“most popular xyz”…..) • Tie to current events (what’s trending on Twitter) • Use Google alerts • Respond to common reader questions • Use an idea generator • http://www.hubspot.com/blog-topic-generator • 101 topic ideas: • http://startbloggingonline.com/101-blog-post-ideas-that-make-your-blog-hot/

  8. Promoting Your Blog • SEO – organic search can bring you lots of traffic • List your blog in the major blog directories • Do a Google search to find this list • Promote new posts on your social media accounts • Use social bookmarking (& get others to do so too) • Encourage commenting (and then comment back) • More commenting encourages a viral effect • Include social buttons on posts to encourage social sharing of your content

  9. Assignment #2 – Blog Review Part 1 • Brainstorm three ideas for your course website/blog • Hobbies, interests, things you do well, etc. • List those three ideas and explain why you think they are good topics to consider • Additional Readings • Hubspot ebook: An Introduction to Business Blogging • Hubspot ebook: 15 Common Business Blogging Mistakes • Find on OSMM.net eBooks tab Part 2

  10. Assignment #2 – Blog Review • Select your favorite topic from those you've listed in Part 1 and seek out a blog online that covers that same topic. Write a "review" of that blog by discussing the following: • List those three ideas and explain why you think they are good topics to consider • Additional Readings • Hubspot ebook: An Introduction to Business Blogging • Hubspot ebook: 15 Common Business Blogging Mistakes • Find on OSMM.net eBooks tab Part 2

  11. Assignment #2 (cont) • Select your favorite topic from those you've listed in Part 1 and seek out a blog online that covers that same topic. Write a "review" of that blog by discussing the following: • Your thoughts on the look/feel/user-friendliness • How well are the blogs written (are articles credible?) • How well does the blog follow "best practices" as covered in class and in the two assigned Hubspot reports? • Are there things "wrong" with the blog as identified in the two assigned Hubspot reports? Note: Professional presentation is important!