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How To Write A Business Letter. Some Thoughts from Malcolm Forbes. President and Editor-in-Chief Of Forbes Magazine. A good business letter can get you a job interview. Get you off the hook. Or get you money!. Know What You Want. List the major points you want to get across.

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how to write a business letter

How To Write A Business Letter

Some Thoughts from Malcolm Forbes

President and Editor-in-Chief

Of Forbes Magazine

slide2

A good business letter can get you a job

interview.

Get you off the hook.

Or get you money!

know what you want
Know What You Want

List the major points you want to get across.

For example:

“I want to get an interview within the next two weeks”

That simple!

slide4

If you’re answering a letter, check the

points that need answering and keep

the letter in front of you while you

write. Answer promptly if you’re going

to answer at all.

plunge right in
Plunge Right In

Call him by name – not “Dear Sir,

Madam, or Ms.” “Dear Mr.

Chrisanthopoulos” – and be sure to

spell it right. That’ll get him (thus,

you) off to a good start.

slide6

Tell what your letter is about in the

first paragraph. One or two

sentences. Don’t keep your reader

guessing or he might file your letter

away – even before he finishes it.

write so he ll enjoy it
Write So He’ll Enjoy It

Write the entire letter from his point of

view – what’s in it for him? Surprise

him by answering the questions and

objections he might have.

slide8

Read your letter out loud when you’re

done. You might get a shock – but

you’ll know for sure if it sounds

natural. Don’t be cute or flippant. The

reader won’t take you seriously.

slide9

Be positive –

He’ll be more respective to what you have to say.

Be nice.

To be agreeable while disagreeing – that’s an art.

slide10

Be natural.

Imagine him sitting in front of you –

what would you say to him?

slide11

Have a sense of humor. That’s

refreshing anywhere – a nice surprise.

Be specific. Lean heavier on nouns

and verbs, lighter on adjectives. Use

the active voice instead of the passive.

Your writing will have more guts.

give it the best you ve got
Give It The Best You’ve Got

Make your letter look appetizing

Keep your letter short

Underline important words.

Make it perfect.

Be crystal clear.

Use good English.

Don’t put on airs.

Don’t exaggerate

Distinguish opinions from facts.

Be honest.

Edit ruthlessly.