Maximize Conversions with E-commerce Website Speed Optimization

1. WhatwedoWho we areCasestudyInsightsWhitePapersNewsLife@Cuneiform ContactUs RECENT POsT MatchingCorporateObjectiveswithProductDevelopment:ARoadmapforProductDevelopment IntegrateAIintoYourMobileApp:AStrategicMoveforYourBusiness E-CommerceWebsiteSpeedOptimizationTipsforYourBusiness TheworldistalkingaboutspeedofeCommercewebsitesandoptimizationofthesewebsitesforthesamepurpose.Butisitreallythatimportant?AndwhyspecificallyshouldyouprepareyoureCommercesiteforthis?Thisbloghasitallforyou.Juststickwithit. Beforewestart,let’sseewhatstatshavetosayabouttheperformanceofe-commercewebsites.Typically,e-commercewebsitevisitsconvertintosalesonlyabout1.94%to2.86%ofthetime.Thislowconversionratehighlightsthedifficultiesthatbusinessesencounterwhenitcomestoconvertingvisitorsintopayingclients. Ifittakeslongerthan3secondsforawebsitetoload,40%ofpeoplewhopurchaseonlinewillleaveawebsite.Asignificant80%ofusersfindaslow-loadingwebsitemorefrustratingthanonethatistemporarilydown.Thenumbersdon’tlie,andthereforethesenumbersdorevealwhyeCommercewebsitespeedoptimizationisofextremeimportance. TableofContents • A quicklookatwhyyoursitei… • Someofthebeste-commerc… • UseaContentDeliveryNe… • Limitthepagesize • CutDownHTTPRequests • Clickthepausebuttonfo… • CombineJavaScriptand… • MinifyJavaScriptandCS… • ChooseAsynchronousLo… • Makeuseofhostingthati… • UseCachingTechnology • Don’tForgettoOptimizeYour… Aquicklookatwhyyoursiteisslow Ifyouarebeatingyourheadtoknowwhyyourwebsiteisslow,thenlookatthepointsbelow.Wewillnottalkaboutthereasonsindetailasthisblogismeantforit;however,aquicklookwillnotharmus. LargeImageFiles InefficientCode ExcessivePluginsorThemesLackof Caching DatabaseInefficienciesPoorHosting SubscribeToGet LatestUpdates Email Subscribe Someofthebeste-commercewebsiteoptimizationtechniques We’lldiscusshowthesestrategiescantransformyouroveralle-commerceexperienceandpositionyoutogeneratethedesiredrevenuefollowingthespecificapproachesthatwillhelpyouachieveyourobjectiveswithease. UseaContentDeliveryNetwork(CDN) Let’sfirststartwithCDNwhichstandsforcontentdeliverynetworkorcontentdistributionnetwork. Bydistributingcontentdeliveryamongtheclosestwebservers,aCDNspeedsupthelocaluserexperience.Itduplicatesthesefilesfromthetargetwebsiteandstoresthemonitswebserversafteractivation.Onceindividualsfromdifferentplacesvisityoure-commercestore,allinformationwouldnowbedrawnfromthenearestserver,thusmakingthesiteloadmorequickly. Limitthepagesize Thesizeisanotherimportantaspectthatyoujustcan’tskip.Toensurefastloadtimes,it’simportanttokeeppagesizessmall.Thereareseveralfactorsonwhichtheoverallsizeofanecommercewebsite’sperformancedepends: NumberofimagesincludedNumberofCSSandHTMLfilesNumberofscriptsused Allothermediaonthepage So,whataresomewaysyoucanusetoreducethesizeofthepage?Havealook: Removeunusedplugins,scripts,andfontsOptimizeimages MergeCSSand JS filesMinifyCSS,JS,andHTML UsebrowsercachingEnablecompression Load JSfilesasynchronously CutDownHTTPRequests ThegreaterthenumberofHTTPrequestsyoursitereceives,thelongeritwilltakefortherequestedpagetoload.AnexcessiveamountofHTTPrequestscannegativelyimpactyourkeyperformancemetricsandyouronlinevisibility.Therearetwoapproachestoidentifyingtheseunnecessaryrequests:first,bydetermininghowmanyrequestsyou’redealingwith,andsecond,byevaluatingyourwebsite’sperformance. However,youcannoteliminateallrequestssinceit’sessentialtoprovidethenecessaryfeaturesonthefrontend.Here’swhatyoucandoinstead: DeleteunnecessaryimagesRemovepointlessvideos.ActivatelazyloadImplementContentCaching Minimizethird-partyrequestsEliminateunnecessaryplug-ins Swapheavyplug-insforlighteralternatives Compressthefilesizeofremainingimages ThiswillaidinoptimizingyoureCommerceperformanceandenhanceyoure-commercewebsitesand stores. ClickthepausebuttonfortoomanyPop-Ups Toomuchofanythingisharmful,andsoisthecasewithpop-ups.Therearenotwowaysabouthowpop-upsareaneffectivewayforrecoveringunnoticedcartsandurginguserstomakethepurchase.Youcanalsousethesepop-upsonyoureCommercesitetoofferdiscountcodes,voiceoutforsubscriptions,orgiveinformationaboutthenewsale.Nevertheless,thisdoesn’tmeanthatyoushouldslotinnumerouspop-upsonyoureCommercesite. Incaseyouaren’tabletohandlethem,theycannegativelyimpacttheperformanceofyoure-commerceplatform.Itcandisruptthecustomerexperience,ultimatelycreatinganadditionalchallengeinthecustomeracquisitionprocess.Apartfromreducingtheloadingspeedofthee-commercewebsite,itannoysthecustomersbyrepeatedlyappearing.Inshort,pop-upsshouldbeusedjudiciouslyandonlywhenyou’reconfidenttheywillbebeneficialforyoursales. Combine JavaScript and CSSFiles Whenitcomestospeedingupyoure-commercewebsite,mergingyourJavaScriptandCSSfilescancreateanotableimpact.Byconsolidatingseveralfilesintoone,youdecreasethenumberofHTTPrequeststhatyoursitehastomake.Thissimplificationcanresultinquickerloadtimesandenhancedoverallperformance. Here’swhythisisimportant: FewerHTTPrequestsleadtoreducedwaitingtimeforresourcestoloadMergedfilesareoftensimplerforbrowserstocache Itsimplifiesyoursite’sstructure,makingmanagementeasier Toapplythisoptimizationstrategy,youcanusetoolslikeWebpackorGulp,whichautomatetheprocessofmergingandminifyingyourfiles.Keepinmindthatwhilecombiningfilesisadvantageous,it’simportanttoavoidcreatingoverlylargefilesthatcouldhinderinitialpageloadtimes. MinifyJavaScriptandCSSfiles ThespeedofyourDomainNameSystem(DNS)iscriticaltotheoverallperformanceofyoure-commercewebsite.DNSfunctionsliketheinternet’sphonebook,convertinghuman-friendlydomainnamesintoIPaddressesthatcomputerscaninterpret. AsluggishDNScanintroduceavoidabledelaystoyoursite’sloadingtime.ToenhanceyourDNSspeed: Select adependableDNS provider witha strong reputation for speedandreliability ImplementDNS prefetching for external domains thatyourwebsitefrequentlyvisitsThink about using aDNScaching service to shortenlookupdurations YoucanemploytoolslikeDNSPerforPingdomtoevaluateyourexistingDNSspeedandcontrastitwithotherproviders.Keepinmind,evenslightenhancementsinDNSresolutiontimecanresultinnoticeableimprovementsinsitespeedforyoure-commercesite. ChooseAsynchronousLoading Asynchronousloadingisamethodthatcangreatlyenhancetheperceivedloadtimeofyoure-commercewebsite.Insteadofeachelementloadingoneafteranother,asynchronousloadingpermitsmultiplefilestoloadatthesametime. Here’swhyit’sadvantageous: Itavoidsrender-blocking,enablingvisiblecontenttoloadfirstUserscanengagewiththepagemorequickly Itenhancestheoveralluserexperience,especiallyonslowerconnectionsToimplementasynchronousloading: Usethe‘async’attributeforexternalscriptsthataren’tdependentonotherscripts Applythe‘defer’attributeforscriptsthatcanwaittorununtilafterthepagehasfullyloadedConsiderusingasynchronousloadingfornon-essentialCSSusingJavaScript Makeuseofhostingthatisbothreliableandfast Yourhostingprovidermightbeapossiblecauseofspeed-relatedissues.Whiletherearevariousfactorsthatcanleadtoslowperformance,suchasthelocationofyourprovider,theirphysicalinfrastructure,andthetotalbandwidthoftheirnetwork,thekindofwebhostingthatyoursiteemployscanalsoaffectitsperformance. Availablehostingoptionsthatyoucanconsiderinclude: Sharedhosting:Thiscanparticularlyleadtoissuesifyoursiteexperiencestrafficspikesorasteadyflowofhigh traffic. VPShosting:Itdividesserviceseffectivelyonasharedphysicaldrivetoimproveperformance,butifresourcedemandsincrease,itmaystillexperiencespeedissues. Dedicatedservers:WhilededicatedserverscostmorethansharedorVPSalternatives,theywillgreatlyenhanceyourspeed. Whatkindofhostingandserveryouchooseforyouronlinestoreshouldrelyonitssizeandneeds.Smallwebsiteswithlowtrafficmightdowellwithsharedhosting.Whilededicatedserversareusuallythebestchoiceforhigh-trafficeCommerce. UseCachingTechnology CachingtechnologiesarecommonlyusedforenhancingthespeedofeCommercewebsitestoimprovepageloadspeedtimes.Byusingthistechnology,youcanpreventunnecessarydatabaseaccesssincethesesolutionsstoreallcustomerdetails,productcatalogs,sitesearchindices,andadditionalinformationlocally.ThistechnologyusestheavailableRAMonaserver,andbecauseinputandoutputoperationsarequicker,itaidsineCommerceoptimization. Cachingenablesbrowserstopre-loadsomeofyourcontent,whichaccelerateswebpageloading.MostCMSplatformswillautomaticallycachethelatestversionsofyoursite,butyoucanalsoextendthiscachingdurationthroughCMSsettings.Thisisparticularlyadvantageousforcontentthatdoesn’tchangefrequentlyonyoursite,suchasJavaScriptfiles,stylesheets,downloadablefiles,logos,andstaticimages. Don’tForgettoOptimizeYourE-CommerceWebsite Now,ifyoudon’twantyoure-commercestoretoshutdown,followtheseeasyanddirecttipssharedabovetooptimizeecommercewebsite.Thiswillimproveyourwebsitespeedandenhancethecustomerexperience.Andnottoforgetthesalesthatcomewithit.Anotherthingyouneedtokeepinmindisregularlyoptimizingit.Ifnot,thenthatcanresultinlosingcustomers.Incaseyouareunabletohandlethesetasks,don’thesitatefortheexperts’help. WiththehelpofCuneiformConsulting, youcannoticeanincreaseinyoure-commercewebsitespeed,heightenedsafety,andimprovedperformance.Thesechangeswillimproveyourprofitabilityrates,whichisexactlywhyyoulandedonthispage. 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