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FUHU, INC. Company Overview DRAFT – Not Authorized for Distribution Without Written Consent From FUHU, Inc. DISCLAIMER.

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  1. FUHU, INC.Company OverviewDRAFT – Not Authorized for Distribution Without Written Consent From FUHU, Inc.

  2. DISCLAIMER This presentation has been prepared from information obtained from FUHU, INC. (“FUHU” or the “Company”) and from other sources believed to be reliable. The Company makes no representations or warranties, express or implied, as to the accuracy, fairness or completeness of such information, nor has the Company independently verified such information. Any prospective investor or strategic partner is urged to conduct an independent analysis of the Company. This presentation does not contain all of the information material to an evaluation of the Company or any contemplated transaction with the Company, does not contain or constitute a representation or warranty of any nature whatsoever, is provided solely for the purpose of assisting recipients in evaluating whether to pursue a business transaction with the Company, and does not constitute an offer of any security by any person. This document does not constitute an offer or invitation to persons to subscribe for or purchase any shares or other securities in any company or for persons to enter or offer to enter into an investment agreement or to exercise any rights conferred by an investment to acquire, dispose of, underwrite or convert an investment. The Company expressly disclaims any and all liability, which may be based upon the presentation or any of its contents, errors therein or omissions there from. The recipient shall be entitled to rely solely on the representations and warranties made to it in any final definitive agreement. THIS PRESENTATION IS BEING PROVIDED TO YOU UNDER A CONFIDENTIALITY AGREEMENT, THE TERMS OF WHICH WILL BE CLOSELY MONITORED AND STRICTLY ENFORCED. CONSEQUENTLY, YOU ARE URGED TO EXERCISE THE UTMOST DISCRETION IN MAKING THE ENCLOSED INFORMATION AVAILABLE TO YOUR EMPLOYEES, AFFILIATES OR ADVISORS WHO MAY NEED TO ANALYZE SUCH MATERIAL IN THE COURSE OF YOUR EVALUATION OF A TRANSACTION WITH THE COMPANY. THIS PRESENTATION AND ANY SUBSEQUENTLY FURNISHED INFORMATION MUST BE RETURNED TO THE COMPANY WITHOUT RETAINING COPIES OR EXCERPTS THEREOF, IF YOU DETERMINE NOT TO PROCEED WITH A TRANSACTION WITH THE COMPANY. PERSONNEL OF THE COMPANY SHOULD UNDER NO CIRCUMSTANCES BE CONTACTED DIRECTLY. UNDER NO CIRCUMSTANCES SHOULD COPIES BE FURNISHED TO NON-AUTHORIZED REPRESENTATIVES. INQUIRIES AND REQUESTS FOR FURTHER INFORMATION SHOULD BE DIRECTED TO THE CONTACT LISTED BELOW: Contact Information: Daryl Okimoto Fuhu, Inc. 909 N. Sepulveda Blvd., Suite 540 El Segundo, CA 90245 310-227-8230 x13

  3. Table of Contents Page: Overview ………………..……………….…………………………………………………………………………….. 4 Device Integration ………….………………………………………………………………………………………….. 10 Product Details ………….……………………………………………………………………………………………… 14 Management, Advisors & Investors…………………………………………………………………………………… 28

  4. Overview

  5. What is Fuhu? What Does Fuhu Provide the Market? A platform that allows users to consolidate, manage and distribute their “digital life” across their Social Networks while Fuhu collects valuable customer information A means for the users and content providers to publish and distribute premium content ubiquitously across all 3 screens through a distribution channel of over 50 million devices (computers, TVs, mobile phones) A recommendation engine that allows Fuhu to provide new products and services based on history and profile The ability to purchase virtual goods and services via Fuhu’s micropayments platform or drive sales back to select e-commerce sites

  6. Who is Fuhu? Fuhu is a combination of proven entrepreneurs, seasoned executives, and top tier investors and Partners. • Top Executives • John Hui, Founder and Chairman - former owner of eMachines and Packard Bell, current owner of Fugoo and inFocus. • Jim Mitchell, CEO - former Managing Partner at Accenture in the Media and High Tech industry • Robb Fujioka, Founder and President - former advisor to Draper Fisher for Skype and Baidu, former owner of several Internet advertising and email marketing companies • Gianpiero Morbello, Board of Directors - Chief Marketing Office of The Acer Group • Top 10 Investors & Partners • The Acer Group • Via Technologies / HTC mobile phones • UMC • CEO of the Industrial Bank of Taiwan • NBA • Sony • CBS • Microsoft • Vizio • Discovery Channel (HowStuffWorks)

  7. What are Fuhu’s Products? A Fuhu Solution has Four Main Products: urFooz: A virtual identity card that allows users to manage their digital stuff, consume content, play applications and games and share it all across social networks. This in turn creates a rich, multidimensional user database for Fuhu. Spinlets: A widget platform for the creation of premium content that can be distributed across social networks and devices (computers, TVs and mobile phones). It includes a gallery for users to search and find favorite content and post it to their favorite social networks or start pages. It also includes a reporting engine to provide detailed analysis of how the content is being viewed. Micropayments Platform: A ubiquitous purchasing environment that allows users to acquire virtual goods and services. On the computer it functions similarly to virtual mall or ecommerce sites (like amazon.com)….on the mobile phone, it functions similarly to an app store (like the iPhone app store). With over 89 different ways for payment, Fuhu enables users to purchase what they have discovered or been recommended through small transactions. KungFooz: A tool for users to discover content from people who are similar to themselves. This version of eHarmony meets search, provides the most relevant results to what you want to find as well as recommend additional content or services to be consumed

  8. How does Fuhu Make Money? • Because FUHU has a portfolio of products that are integrated together, FUHU has the ability to generate revenue across several proven monetization models without being limited to one specific source of revenue. • Embedded deals for “pre-loaded” integration across our distribution channel • Preloaded applications and content range from $0.50 to $10.00 per computer/device. • Micro-transactions for virtual accessories, apparel, and animated actions • Estimated market $1.5B globally by 2012 • Second Life $60M per month in virtual goods sales • Habbo sold $60M in virtual goods in 2008 • Software as a service (subscription fees) • Clearspring widget distribution platform is monthly fee • Keyword advertising revenue on an SEM base • Keyword advertising ranges based on relevance • Advertising on CPC and CPM basis • Advertising ranges based on traffic

  9. What Makes Fuhu Different? • Like most Web 2.0 companies, Fuhu has a strong viral distribution component through their partners and other content providers including Major Labels, Major Studios, Social Networks, Indie Labels, Artist Official Homepages, Content Aggregators (e.g., TV.com, Crackle, Hulu). • Unlike any other Web 2.0 company, Fuhu has secured Device Distribution with “out of the box” experiences. • Ten (10) year distribution agreement across all Acer Group products (Acer, Gateway, eMachines, Packard Bell, Mobile Phones)…as the #2 laptop company in the world, The Acer Group is estimated to ship approximately 40M units per year • Agreement to be distributed across Vizio televisions • Agreement to be distributed across Fugoo Devices (see www.fugoo.com) • Agreement to be distributed across select devices manufactured by Foxconn • Unlike any other Web 2.0 company, Fuhu’s suite of products work together to provide a complete solution to users, content providers, and device manufacturers allowing for a portfolio approach to revenue generation. Fuhu does not have to make all their revenue on one product like their individual product line competitors…they can afford to make the right overall portfolio investments and returns.

  10. Device Integration

  11. Device Integration – Computers(Acer, Gateway, eMachines, Packard Bell) • Integration across 40M Acer Group products will establish the critical mass of users that will allow FUHU to deliver targeted relevant content and applications. • Registration Integration (estimated Q4 rollout) • Fuhu will collect key user information through integration with out-of-the-box registration for Acer, Gateway, eMachines, and Packard Bell computers. • Acer currently converts 40% to registration…with the October release of Windows 7 “out of the box experience” the estimate is 80%. A conservative estimate would provide Fuhu with 1-2 million new users per month. • Spinlets Dock Integration (estimated Q1 2010 rollout) • Fuhu will have a pre-loaded, cloud served integration at the OS level across Acer, Gateway, eMachines, and Packard Bell computers. Both Fuhu and Acer will be able to place content and links on the integration that can be customized by the user and personalized based on user registration information. KungFooz Integration (estimated Q2 2010 rollout) • Fuhu will pre-load the KungFooz Matching Product across Acer, Gateway, eMachines, and Packard Bell computers to build a user base for future SEM monetization.

  12. Device Integration - Televisions • Integration with the newly Internet connected Vizio Televisions will allow Fuhu’s content partners to be part of the new 10-foot experience of interacting with widgets on the main household screen. • Spinlets and Spinlets Gallery Integration (estimated Q4 rollout) • Fuhu will pre-load access to music, games, unique content

  13. Device Integration – Mobile Phones • Integration across Acer Group Smart Phones, HTC, and Foxconn manufactured phones will take FUHU to the next level in the mobile market as a provider of content and applications. Fuhu will support both Windows and Android Platforms. • Spinlets and Spinlets Gallery Integration (estimated Q4 rollout) • Fuhu will pre-load access to music, movies, and TV urFooz Integration (estimated Q4 rollout) • Fuhu will provide integration for urFooz for personalized Avatar and organized applications • Application Store (estimated Q1 2010 rollout) • Fuhu will provide an app store that is pre-loaded on Mobile Phone to offer value added services (ringtones, wallpaper, widgets, applications and more)

  14. Product Details

  15. Introduction to urFooz • urFooz is your virtual identity card. It allows you to share information across your social networks. • It works like a baseball card… • One side has your customizable virtual identity, and • The second side has all the stuff you want to manage and share.

  16. The urFooz Platform • urFooz allows you to take your Virtual ID Card and with one-click, syndicate it across many social networks and devices and track how users are interacting with your content. The data we collect on users goes far beyond what any single platform can capture today… Top Social Networks / Blogs Top Widget Galleries Top Start Pages / Top Destinations

  17. Why People Use urFooz? Benefits For the Customers • A service that allows easy management of your personal profile in a centralized way. • Access to FREE music, movie and TV content. • Consolidation of all of your web favorites (photos, links, videos). • Easy, centralized way to share web favorites and content.

  18. Introduction to Spinlets Catch the Widget Wave “Web applications are hot--and destined to be the next big thing.” Forbes Magazine - 2008 • Definition: widg·et [wij-it] (noun): • An embeddable chunk of code that runs mini-applications - such as games, slideshows, videos - that users can place on their desktop, blog, social network, or start page.

  19. The Spinlets Platform SpinletsLab allows users to take content or product information and with one click, syndicate it across many social networks and devices and track how users are interacting with that content. Top Social Networks / Blogs Top Widget Galleries Top Start Pages / Top Destinations

  20. Spinlets Ubiquity Across 3 Screens Building Spinlets once on our platform allows for the ubiquitous distribution across computers, TVs, and Mobile Phones. Fuhu’s 10 year distribution agreement with The Acer Group (Acer, Gateway, eMachines, Packard Bell), the world’s #2 laptop provider, allows for an out-of-the-box experience that is unmatched by any other content distributor. 6MM TVs 40MM PCs 3MM Mobile Phones

  21. Spinlets Gallery - Discovery and Consumption • Users will discover their favorite content on Spinlets Gallery, on Artists homepages and social networks, on fan sites, and through embedded integration on computers, TVs, and mobile phones

  22. Spinlets Tracking and Reporting SpinletsLab tracks real-time usage of the widgets and follows it wherever it goes (e.g., views, clickthroughs, custom events, new placements, viral hubs, geographic information, new installs, active installs, unique visitors) Our recommendation engine then takes the tracking information and combined with a user’s profile, historical actions and purchases will recommend new content and services for consumption. Where is my content and how are people using it? Going beyond a single destination!

  23. Spinlets Case Study: Guns N’ Roses + Spinlets 3 Guns N’ Roses Best Buy Widgets ViewsPurchasesPriceBB Revenue Widget 1: 10 Million 2,437 $ 15 $ 36,555 Widget 2: 3.5 Million 156 $ 15 $ 2,340 Widget 3: 3.5 Million 305 $ 15 $ 4,575 Total: 17 Million 2,898 (.02%) $ 43, 470 Fuhu helped launch Guns N’ Roses Chinese Democracy Album by creating 3 Spinlets and posting them on the Artists’ MySpace page. Here are the results after the first month.

  24. Why People Use Spinlets Benefits for the users A service that allows easy discovery of content and entertainment with easy purchase process Access to FREE music, movie and TV content that can be placed on any Social Network or Homepage Easy, centralized way to share web favorites and content.

  25. Introduction to Fuhu’s Micropayments Platform • We have created an ubiquitous purchasing environment that allows users to acquire virtual goods and services: • On the computer, it functions similarly to virtual mall or e-commerce sites (such as Amazon.com) • On the mobile phone, it functions similarly to an app store (such as the iPhone app store) • Over 89 different payment options, enabling users to purchase what they discovered or have been recommended through small transactions • Social networking users spend an average of $7 per year on virtual goods

  26. Micropayments Case Study: NBA + urFooz RESULTS… • Items purchased during ’09 Playoffs • 8,000+ NBA items • 600+ Kobe Bryant jerseys • 500+ LeBron James jerseys

  27. Why Devices use Fuhu’s Micropayments Platform Leveraging Fuhu’s rich user database to provide recommendations provides more opportunities for LOYATLY based REVENUE across any device.

  28. Management, Advisors & Investors

  29. Leadership Team John Hui, Founder & Chairman – Founder Korea Data Systems; Founder of eMachines and sold it to Gateway; former owner of Packard Bell. Jim Mitchell, CEO – Former Partner at Accenture for over 18 years working with global market makers in the Media & High Tech industries. Jim founded Accenture’s approach to Internet Applications and was Managing Partner for the Firm’s Strategic Accounts within Media and High-Tech. Robb Fujioka, Founder & President – Internet marketing professional with over 10 years experience in on-line advertising, marketing and branding. Mr. Fujioka has built and sold several technology businesses, including Go Anywhere and In-Coming. He has worked with many pioneers in the sector including Coremetrics, Cable & Wireless, Infonet, DoubleClick, 3D Shopping and BigFoot Interactive. Steve Hui, Founder & Director of Asian Operations – Founder of Everex Computers; Founder of Power-All Networks; Former President Henderson Technology Group. Gianpiero Morbello, Board of Directors – Chief Marketing Office, Acer Group.

  30. Board of Advisors Dr. William C.Y. Lee (Mobility Advisor) – Regarded as a world-class scholar in wireless communications and a renowned contributor to making CDMA available; Distinguished Professor at Peking University. Dr. Allan Yang (China Advisor) – Regarded as the lead scholar on Call Detail Records (CDR), Telco Grade Compliance, Telephony billing systems and international voice recording compliance. Grieg Coppe (Corporate Strategy Advisor) – Managing Partner at Accenture for the Global Communications and High Tech Strategy Practice. Brian Sheehan (Advertising & Marketing Advisor) – Former CEO of Team One advertising agency, a division of Saatchi and Saatchi. Dr. Chris Chung (Device Integration Advisor) – Former EVP, CTO and Chairman of TriGem Computer, Inc; Inventor and founder of eMachines.

  31. Investors & Funding to Date FUHU has been funded $8 million to-date. The capital was used to develop FUHU’s suite of products and build infrastructure. Investors include: Acer Group - The Acer Group is a family of four brands -- Acer, Gateway, Packard Bell and eMachines. This unique multi-brand strategy allows each brand to offer a unique set of brand characteristics that target different customer needs in the global PC market. Today, the Acer Group still strives to break the barriers between people and technology. It ranks as the world's third-largest company for total PC shipments, is No. 2 for Notebooks, and has a global workforce of 6,500 employees. Revenues in 2007 reached US$14.1 billion. VIA Capital – VIA Capital is the direct investment arm of VIA Technologies, Inc. VIA Technologies, Inc. is the foremost fables supplier of market-leading core logic chipsets, low power x86 processors, advanced connectivity, multimedia, networking and storage silicon, and complete platform solutions that are driving system innovation in the PC and embedded markets. Joseph Huang - UMC Capital - UMC Capital was created in February of 2001 and is the direct investment arm of world leading semiconductor foundry UMC. UMC is a world-leading semiconductor foundry, specializing in the contract manufacturing of customer designed ICs for high performance semiconductor applications. Harry Huang, Chairman - IBT Management – IBT Management Corporation (IBTM) was established on July 31, 2000 as a wholly owned subsidiary of the Industrial Bank of Taiwan (IBT). Currently IBTM manages two venture capital funds, IBT Venture Co. and Boston Life Science Venture Co. With a total capital of NT$ 4.36 billion, the two funds have invested in over 60 enterprises. Alorica, Inc. – Alorica Inc. is the premiere after-sales service provider. With a full range of solutions including call center services, service logistics, warranty and repair, returns management, field service and parts management, Alorica has the ability to support the entire customer service lifecycle. Vertex Holdings, Inc. – Vertex Holdings Inc. operates a carrier-class co-location switching facility and provides cost-effective telephony services, integrated data products, managed IP-based virtual private network (IP-VPN) solutions, and engineering outsourcing that enable Asian and U.S. telecommunications carriers to establish a point of presence in each other's markets and services to our customers.

  32. Websites for Review Virtual ID Card, Creator and Mall: www.urfooz.com Content Gallery to Distribute Spinlets: www.spinlets.com User Generated Spinlets: www.spinletsbuilder.com Create, Distribute and Report Spinlets: www.spinletslab.com NBA Promotion to Increase Users/Sales: www.urfooz.com/nba Example of Artist Promotion of urFooz: www.myspace.com/britneyspears Example of Best Buy Promotion: www.myspace.com/gunsnroses

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